Lunch Briefing

Avoiding the Social Media Silo: How to Integrate Social Media into Your Marketing Strategy

April 7, 2010
12:00–2:00 pm PT
Hyatt Regency
Santa Clara, CA

(Free for ITSMA members)

Overview

B2B marketers will look back at 2009 as the year that social media stopped being optional. ITSMA research shows that a majority of IT and business buyers are now using social media in the purchasing process. That’s why B2B marketers need to create an integrated social media channel within their larger marketing strategies.

Attend ITSMA’s Lunch Briefing to learn how to use social media to complement—rather than compete with—existing strategies and tactics. Using ITSMA research data and in-depth case studies from successful B2B social media practitioners, we will discuss the skills, processes, tools, and thinking needed to make social media a valuable piece of the marketing strategy, including:

• Changing corporate culture to integrate social media into the marketing mix
• Building a content engine to feed social media
• The unique skills marketers need to succeed with social media

Highlights from ITSMA’s Social Media survey, which is currently in the field, will be shared during this briefing. ITSMA is conducting this survey to better understand the ways that B2B marketers are leveraging social media channels in their marketing strategies.

As always this ITSMA Briefing will feature lots of interactive discussion and peer sharing among ITSMA members and guests.

The Briefing is complimentary for ITSMA members and $95 for nonmembers. Lunch is included.

Presenter

Chris Koch
Director, Research and Thought Leadership

Chris Koch works closely with ITSMA’s leadership team, executive councils, business partners, clients, and subject matter experts to carry out surveys and develop compelling research and thought leadership on marketing and sales trends, solutions, and technology industry issues. An award-winning writer and editor, Koch brings over 25 years of experience in journalism, and more than 10 years covering information technology and business. Koch most recently served as executive editor for CIO, a trade magazine for chief information officers and other IT leaders. Before CIO, Koch was a communications manager in marketing for Computer Sciences Corporation, where he developed and wrote thought leadership content on business and IT strategy for internally-generated publications and the general press. He also helped edit and promote The Discipline of Market Leaders, a best-selling book on business strategy.

Guest Speaker

Marijean Lauzier
CEO, Digital Influence Group

Marijean brings to Digital Influence Group over three decades of extensive experience in strategic marketing and communications consulting to the world’s leading technology, consumer, financial, government, health and manufacturing companies.  She has led the development and introduction of a number of innovative products and services to support the application of technology to marketing and communications.  Marijean has been instrumental in bringing forward the next-generation of an interactive communications dialogue through mediums such as blogs, RSS, reputations aggregators, social communities and mobile technologies.  Her client experience includes work with organizations including Genzyme, SAP, Sun Microsystems, Accenture, Monitor Group and Yankee Group.

Prior to her founding Digital Influence Group, Marijean was President and COO of Weber Shandwick, the world’s largest global public relations firm with more than 3000 employees in 60 offices in 35 countries around the globe.  She joined the Weber organization in 1998 as CEO of The Weber Group; the firm grew from $20 million to more than $400 million in four years.

Marijean has been recognized among “The 50 Most Powerful Women in PR” by industry leaders.  She has been a guest speaker at forums including Fortune Magazine’s “Summit on the Most Powerful Women in Business” and a range of venture capital conferences and business forums focused on emerging business leaders.

Event and Location Information

If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or on +1-781-862-8500, Ext. 121.