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September 16, 2010
4:00–6:30 pm ET
Boston Marriott Newton
Newton, MA
(Free for ITSMA members)
Also in:
Basking Ridge, NJ
September 14, 2010
Santa Clara, CA
September 21, 2010
The Sales Enablement space has exploded over the past several years. If you Googled the term “Sales Enablement” in 1999, you would have received 13 results. Today that number is 268,000. The pace of innovation is only accelerating. Why are so many technology and pure service companies investing in this area? Where is the discipline of Sales Enablement going? What trends, technologies, and strategies do you need to be aware of? Where should you focus your efforts to meet the challenges of tomorrow’s selling environment?
Join us for a lively and interactive discussion with executives from SAVO Group, the leading provider of sales enablement solutions. You will gain insight into the innovative techniques that continue to transform many of today’s leading companies, including VMware, IBM, First Data, Experian, and Akamai.
You’ll also have an opportunity to network with other senior-level marketers and learn the strategies and technologies that will help you stay ahead of the pack.
The discussion will focus on:
In a year where marketers are focused on transformation, don’t miss out on this critical briefing.
As always, this ITSMA Briefing will feature lots of interactive discussion and peer sharing among ITSMA members and guests.
The Briefing is complimentary for ITSMA members and $95 for nonmembers. Light hors d’oeuvres and cocktails are included.
Dave Munn
President & CEO
ITSMA
Learn More >
Jim Moliski
Vice President, Enablement Strategies
SAVO
Learn More >
SAVO is the industry’s leading provider of sales enablement solutions, which maximize a sales organization’s ability to communicate value and differentiation in clear, consistent, and compelling ways. SAVO’s award-winning, on demand application combines proven sales and marketing best practices to address all aspects of the sales enablement challenge – spanning people, process, content, and technology. SAVO’s on-demand application and services have been developed and refined through long-standing relationships with companies such as Morgan Stanley, VMware, Walt Disney, ADP, Staples, Unum and GE Healthcare. The combination of real-world client experience, an innovative consulting approach and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.
4:00-4:30 Registration & Networking
4:30-6:00 Presentation
6:00-6:30 Discussion & Networking
Event Date: September 16, 2010
Event Time: 4:00–6:30 pm ET
Member price: No Charge
Non-member price: $95
Event Location:
Boston Marriott Newton
2345 Commonwealth Avenue
Newton, MA 02466 USA
Phone: 617-969-1000
Website: http://www.marriott.com/hotels/travel/bosnt-boston-marriott-newton/
Special Requests: If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or on +1-781-862-8500, Ext. 121.
ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.
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