Web Briefing

Measuring and Communicating Marketing Performance

June 4, 2013
8:00 am Pacific – 11:00 am Eastern – 16:00 London (Duration: One hour)

(Free for ITSMA members)


The demand for marketing accountabiltiy is at an all time high, yet measuring and reporting marketing results remains a significant challenge. Still many marketers are making progress.  They are fine tuning their strategies with Big Data, and are using dashboards to both prove and improve marketing.

Join ITSMA’s Julie Schwartz, VisionEdge Marketing’s Laura Patterson, and Forrester’s Laura Ramos for a first-look at the results from the ITSMA/ VisionEdge Marketing/Forrester survey on Marketing Performance Management. You will gain insight into how you and your peers use marketing data, metrics, and analytics to inform marketing decisions and link marketing performance with business outcomes.

This Briefing is complimentary for ITSMA members and $195 (€160) for non-members.


Julie Schwartz
Senior Vice President, Research & Thought Leadership
Learn More >
Laura Patterson
Laura Patterson
VisionEdge Marketing
Learn More >
Laura Ramos
Laura Ramos
Vice President, Principal Analyst serving CMO & Marketing Leadership professionals
Learn More >

General Information

ITSMA’s Online Briefings offer recent research findings or survey results from thought leaders on a variety of services marketing topics. The Online Briefings can be viewed individually, or in groups composed of people within the same company. The briefings are available anywhere in the world that has telephone service and access to the Internet. A typical program runs 45 minutes followed by 15 minutes of questions and answers. The person making the online presentation speaks into a telephone and advances the visual portion of the presentation via their computer connected to the Internet. At the end of the presentation and at the presenter’s discretion, the listeners are invited to ask questions. Each listener with a question identifies him or herself and is listed in a queue and taken one at a time by the presentation monitor. The monitor also manages the question and answer session by giving each questioner access to the phone line to communicate with the presenter.

This briefing will be administered by BT Conferencing. All participants are required to test their browsers 24-48 hours prior to ensure compatibility. This test can be done by clicking here: Check your system. You will receive a pass code and dial in number three business days prior to the briefing.

Technical Requirements

The technical requirements for this ITSMA online briefing are:

Fees and Registration

Aside from the telephone call, the fee for the presentation is complimentary for active ITSMA members, and $195 (€160) per location for non-members.

Note: Registration is on a first-come/first-served basis.



ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan. Learn more at www.itsma.com.


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