Marketing to the CIO’s Hotbuttons

July 14, 2009
8:00 am Pacific – 11:00 am Eastern – 16:00 London (Duration: One hour)
(Free for ITSMA members)

Registration is closed.

Overview

Marketers who try to speak to all CIOs with a single voice are getting it (almost) all wrong. CIOs may be individuals, but they represent a composite of different roles, depending on their personal and professional backgrounds, the size and context of their companies, and the strategic importance of IT. Marketers need to segment their CIO audience and speak to each in the voice he or she needs to hear. Join ITSMA’s Chris Koch and a panel of outspoken CIOs and learn how to:

• Segment your CIO audience by role
• Engage CIOs by connecting them to one another
• Discover their buying needs

This Briefing is complimentary for ITSMA members and $195 for nonmembers.

Presenter	[TOP OF PAGE]

Koch works closely with ITSMA’s leadership team, executive councils, business partners, and subject matter experts to develop and package compelling research on marketing and sales trends, solutions, and technology industry issues. An award-winning writer and editor, Koch brings over 20 years of experience in journalism, and more than 10 years covering information technology and business. Koch most recently served as executive editor for CIO, a trade magazine for chief information officers and other IT leaders. Before CIO, Koch was a communications manager in marketing for Computer Sciences Corporation, where he developed and wrote thought leadership content on business and IT strategy for internally-generated publications and the general press. He also helped edit and market The Discipline of Market Leaders, a best-selling book on business strategy.

Guest speakers

Doug Lewis is a board Member, senior executive, and chief information officer with experience across a diverse spectrum of industries including engineering, manufacturing, aerospace, electronics, telecommunications, e-commerce, and hospitality. Doug currently serves as a Director on the board of the Georgia Technology Authority (GTA). Directors are appointed by the state governor. GTA is responsible for all technology activities and spending in the state.
Doug has served as CIO with a broad range of top companies, including Carnival Corporation, Intercontinental Hotels, AT&T/Lucent Technologies, and the Pratt & Whitney division of United Technologies. In three of those companies-Carnival, AT&T/Lucent, and Pratt & Whitney-he blazed the trail as the company’s first-ever CIO.

Doug is an expert in IT governance, having implemented innovative “federated” governance models, with divisional CIOs having direct line reporting to business directors and dotted-line connections to the CIO, along with reward mechanisms tied more to business performance than IT uptime. He has created shared service IT organizations, negotiated large outsourcing deals, and integrated large corporate acquisitions. He has also implemented major enterprise IT systems, including SAP and PeopleSoft ERP systems. Doug has a proven ability to turn information systems into a competitive advantage.

With over 25 years of industry experience, Larry is a seasoned professional who has held leadership positions in the Financial, Pharmaceutical, Not for Profit, Consulting, and Sports and Entertainment industries. As Chief Information Officer at the United States Tennis Association, Larry’s team is responsible for all information technology related services supporting the US Open, which is the most highly attended annual sporting event in the world. He is responsible for delivering online services and applications to the over 750,000 members of the USTA and has worked to implement a Membership Management program to support the growing membership of the Association.

Prior to joining the USTA, Larry spent ten years at Pfizer Inc. where he served in various leadership capacities including Director of Global Network Services and Director of Global IT Planning. He has extensive experience in running global services organizations and has implemented and managed a number of large complex outsourcing partnerships over the course of his career.

Larry serves as President of the Westchester-Fairfield chapter of the Society for Information Management. He also serves on the advisory board of LogicWorks as well as on the boards of the Technology Managers Forum’s Futures Advisory Board and the Center for Business Information and Technologies at the University of Bridgeport.

Larry is an experienced public speaker, lecturer, and writer on IT subjects. Larry has presented at many industry conferences and has written articles that have been published in trade journals such as CIO, Computerworld, Information Week, and CIO Insight magazines. He is a founding member of the CIO Executive Council, and serves on the Editorial Advisory Board for CIO Magazine. Larry is a mentor and guest lecturer for Columbia University’s Executive Masters program in Technology Management.

General Information	[TOP OF PAGE]

ITSMA’s Online Briefings offer recent research findings or survey results from thought leaders on a variety of services marketing topics. The Online Briefings can be viewed individually, or in groups composed of people within the same company. The briefings are available anywhere in the world that has telephone service and access to the Internet. A typical program runs 45 minutes followed by 15 minutes of questions and answers. The person making the online presentation speaks into a telephone and advances the visual portion of the presentation via their computer connected to the Internet. At the end of the presentation. and at the presenter’s discretion, the listeners are invited to ask questions. Each listener with a question identifies him or herself and is listed in a queue and taken one at a time by the presentation monitor. The monitor also manages the question and answer session by giving each questioner access to the phone line to communicate with the presenter.

Technical Requirements	[TOP OF PAGE]

This briefing will be administered by BT Conferencing. All participants are required to test their browsers 24-48 hours prior to ensure compatibility. This test can be done by clicking here: Check your system. You will receive a pass code and dial in number three business days prior to the briefing.

The technical requirements for this ITSMA online briefing are:

• Direct or dial-up Internet connection of 56Kbps or higher.
• A separate telephone line to access the audio teleconference.
• If participating from your company, ask about your company’s Internet Firewall 48 hours prior to the event. This will enable your IT technician to reconfigure your connections if necessary to ensure access to the Internet portion of the briefing.
• No plug-ins or software downloads are required.
• System Requirements: Windows 2000 or higher, Internet Explorer 6.x or greater, Netscape 7.2 or later. The following operating systems will work with limitations: Windows 98 SE, NT Server or Workstation 4.0, Mac OSX 10.3 with Safari 1.2; Solaris 9 with Netscape 7.0 or Mozilla 1.4, Sun JVM 1.4.2.

Fees and Registration	[TOP OF PAGE]

Aside from the telephone call, the fee for the presentation is complimentary for active ITSMA members, and $195 per location for non-members.

Note: Registration is on a first-come/first-served basis. You must register by 5:00 pm ET, July 13, 2009.