Leadership Forum Theme 2012

2012 Marketing Leadership Forum

Marketing Transformation: Rethinking, Reskilling, and Reinventing the Organization

June 12-13, 2012 Westin Verasa Napa, CA

Agenda | Sponsors | Fees & Hotel Info



At the 2012 Marketing Leadership Forum – Marketing Transformation: Rethinking, Reskilling, and Reinventing the Organization, we will explore the issues that matter most to marketing leaders, who are in the midst of mastering new ways of marketing so they can keep pace with—and stay relevant to—today’s buyers. A select group of senior marketers and practitioners will share their experiences, insights, practical tips, and thoughts on future trends. Some of the topics we’ll address together include:

The Marketing Leadership Forum is one of the only events designed specifically for senior marketing leaders at technology, communications, and professional services companies.

Featured speakers include:

Quote by Tiffany Stronsky

1:1 Meetings with ITSMA Subject Matter Experts

In addition, we are also excited to offer one-to-one meetings to enhance your Forum experience. Identify an area of interest (or question or issue) when you register, and we’ll schedule a 30-minute informal meeting for you with an ITSMA subject matter expert or associate during the Forum. Meeting times are limited, so let us know what you want to talk about. A sampling of some of the topics you might consider includes:

Not exactly a fit with your area of interest? No problem. Let us know what you want to discuss, and we’ll do our best to find the appropriate expert to meet with you. Take advantage of this opportunity when you register!

Who Should Attend

ITSMA’s 2012 Marketing Leadership Forum is designed specifically for senior marketing and sales executives at director-level and above. If you are unsure of your eligibility to participate, please contact Carolyn Jefferson at +1-781-862-8500, Ext. 121, or cjefferson@itsma.com.

Quote by Lauren Goldstein

Welcome Reception – Monday Evening – June 11

Eat, drink, and enjoy. Join us after your long day of business or travel to relax, enjoy complimentary hors d’oeuvres and beverages, and meet with old friends and new acquaintances.

Planned Agenda

Monday, June 11, 2012
5:00–7:00 pm Welcome Reception & Pre-Registration
Tuesday, June 12, 2012
8:00 am Registration & Continental Breakfast
8:30 Kick-Off and Opening Remarks
Dave Munn, President & CEO, ITSMA
8:45 Marketing Transformation: Are We There Yet?
Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA
Read more about the presentation Show
9:45 Networking Break
10:15 The New Marketing: A Perfect Storm of Art & Science
Colette LaForce, CMO, AMD
11:00 Services Marketing Transformation: Embracing the Customer Perception
Sherri Liebo, Vice President, Services Marketing & Communications, Cisco Services
Read more about the presentation Show
11:45 pm Lunch
1:15 Sales Enablement Game
Luke Hohmann, Founder& CEO, The Innovation Games® Company
2:45 Networking Break
3:15 Balancing the Demand Equation
Adam Needles, author of Balancing the Demand Equation
4:00 How an Organization Becomes and Stays Innovative
Lawrence Lee, Senior Director, Strategy, PARC, a Xerox Company
Read more about the presentation Show
5:00 Day One Wrap up
Dave Munn, President & CEO, ITSMA
5:30–6:30 Networking Reception
6:30–7:30 Wine Tasting
Wednesday, June 13, 2012
8:00 am Continental Breakfast
8:30 Welcome Back & ITSMA Update
Dave Munn, President & CEO, ITSMA
Dirk Mullenger, Member Engagement Director, ITSMA
8:45 Market Like Never Before – SAP’s Transformation Journey
Jonathan Becher, CMO, SAP
9:30 How Industry Insight is Making Account Based Marketing More Relevant
Lisa Jepsen-Lozano, National Leader, Account & Industry Marketing, Deloitte Services
Read more about the presentation Show
10:15 Networking Break
10:45 Preparing for the Social Buyer
Dee Anna McPherson, Vice President , Marketing, Yammer
Read more about the presentation Show
11:30 Marketing Leadership Panel
Jeff Sands, Vice President, ITSMA

  • Pauline Weger, former Head of Marketing, Deloitte Consulting
  • Fredrik Winterlind, Vice President, Global Marketing Branding, and Communications, Black & Veatch
  • Asim Zaheer, Vice President, Worldwide Marketing & Business Development, Hitachi Data Systems
12:15 pm Wrap-up and Closing Remarks
Dave Munn, President & CEO, ITSMA
12:30 Boxed lunch will be provided

Please note: ITSMA reserves the right to make changes or substitutions to this event.


Display Sponsor

CFO Magazine

CFO Publishing LLC is the leading business-to-business media brand focused on the information needs of senior finance executives. The business consists of CFO magazine, CFO.com, CFO Research Services, and CFO Conferences. CFO’s award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with more than a half-million financial executives across industries, region, and company size.

Sponsorship Opportunities

Sponsoring ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing and sales executives. Several opportunities are available to meet your needs and budget. Contact Dirk Mullenger at dmullenger@itsma.com for more information.

Fees and Hotel Information

Event Date: June 12-13, 2012
Now thru 4/30 5/1 up to Forum
$1,495 $1,795
$1,895 $2,295
Member price:
Non-member price:
Fees include Forum materials, continental breakfasts, lunches, refreshments, and receptions.
*Contact ITSMA for details about special discounts for three or more participants from your organization. Details at info@itsma.com
Event Location: The Westin Verasa
1314 McKinstry Street
Napa, CA 94559
Phone: +1-707-257-1800
Website: http://www.starwoodhotels.com/westin/property/overview/index.html?propertyID=1997
Accommodation: Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Westin Verasa. To receive the discounted rate, please identify yourself as an attendee of ITSMA’s Marketing Leadership Forum.


Online Bookings:

Or you may call the hotel directly for room reservations. Phone: +1-707-257-1800

Room Rates: Available until May 21, 2012
$219 Deluxe King Room (June 10-14)
$279 Deluxe King Room (June 15-16)
Hotel Information: Nestled on the banks of the Napa River, in the heart of North America’s premiere wine growing region, The Westin Verasa Napa is a serene, relaxing haven seamlessly blended with natural beauty and rich cultural heritage. Explore Napa’s beautifully restored architectural gems, attend outstanding performances in the renowned Napa Valley Opera House, frequent fine art exhibitions, drop in on jam sessions, and sample world famous cuisine.
Alternate Hotels: River Terrace Inn
Distance from Westin Verasa: .11Napa River Inn at the Historic Napa Mill
Distance from Westin Verasa: .55

Embassy Suites Napa Valley
Distance from Westin Verasa: 1.01

Marriott Napa Valley
Distance from Westin Verasa: 1.91

Special Requests: If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or +1-781-862-8500, Ext. 121.
International Travelers: Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization, and by March 2010, the old I-94 entry form is expected to be a thing of the past. Here’s what you need to know. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.us/

Cancellation and Refund Policy

Cancellations and substitutions must be in writing and forwarded to ITSMA via email to cjefferson@itsma.com.

Satisfaction Guarantee

ITSMA guarantees your complete satisfaction with this event. If you are not satisfied, we will provide you with a full refund of your money or provide a credit towards another offering.


ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan. Learn more at www.itsma.com.


HOME  |  Insight  |  Research  |  Consulting  |  Training  |  Events  |  Members  |  About Us
Phone: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)
Feedback  |  Privacy Policy  |  © 2015 Copyright ITSMA. All Rights Reserved.