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Agenda | Speakers | Sponsors | Fees & Hotel Info
May 25-26, 2010
Welcome Reception Evening of May 24
Westin Verasa Napa, CA
2010 is the year when we need to hit the marketing reset button. The rise of social media has surfaced a much larger issue for marketers: We need to rethink the ways that we develop trust and relationships with prospects and customers. We need to take advantage of innovative media and routes to market, develop more personalized relationship strategies, and assume more accountability for impact on the sales pipeline. Marketers must rely less on the tried and true and be more willing to jump into the never tried. But boldness is not enough. We need a plan. We need clear strategies for forging internal and external collaboration, creating a productive marketing content generation and distribution engine, and enabling sales to reach its goals. ITSMA’s 2010 Marketing Leadership Forum will give you these strategies.
Join us as we explore the topics shaping marketing. To do this, we’ve invited several experts to join us to share their experiences, mini-case studies, practical tips, future trends, and well-grounded research insights. ITSMA’s 2010 Marketing Leadership Forum will provide ample learning in a peer-sharing environment conducive to sharing new ideas and proven approaches. A sampling of topics we’ll address together include:
Hosted by ITSMA President and CEO, Dave Munn, the more intimate setting of the Forum invites interaction between the presenters and participants. This creates an optimal event consideration given the revered leaders who have already agreed to join the agenda:
In addition, we are also excited to offer one-to-one meetings to your Forum experience. Identify an area of interest (or question or issue) when you register, and we’ll schedule a 30-minute informal meeting for you with an ITSMA subject matter expert or associate during the Forum. Meeting times are limited, so let us know what you want to talk about. A sampling of some of the topics you might consider includes:
Not exactly a fit with your area of interest? No problem. Let us know what you want to discuss, and we’ll do our best to find the appropriate expert to meet with you. Take advantage of this opportunity when you register!
ITSMA’s 2010 Marketing Leadership Forum is designed specifically for senior marketing and sales executives at director-level and above. If you are unsure of your eligibility to participate, please contact Carolyn Jefferson at +1-781-862-8500, Ext. 121, or cjefferson@itsma.com.
Eat, drink, and enjoy. Join us after your long day of business or travel to relax, enjoy complimentary hors d’oeuvres and beverages, and meet with old friends and new acquaintances.
View Agenda with Speech Descriptions >
| Monday Evening, May 24 | |
| 5:00–7:00 pm | Welcome Reception & Pre-Registration |
| Tuesday, May 25 | |
| 8:00 am | Registration & Continental Breakfast |
| 9:00 | Kick-Off and Opening Remarks Dave Munn, President & CEO, ITSMA |
| 9:30 | Technology Marketing in the Era of the Empowered Josh Bernoff, Senior Vice President, Idea Development, Forrester Research, (and co-author of Groundswell and soon to be released Empowered: Unleash your employees, energize your customers, and transform your business) |
| 10:30 | Networking Break |
| 11:00 | Avaya Goes Social Paul Dunay, Global Managing Director, Services & Social Marketing, Avaya, and author of Social Media and the Contact Center for Dummies and co-author of Facebook Marketing For Dummies |
| 11:45 | Let’s Hear It! A discussion with the audience on Social Media Mandates Chris Koch, Director, Research & Thought Leadership, ITSMA |
| 12:15 pm | Lunch |
| 1:30 | Serious Games for Serious Marketers: Advancing Marketing’s Role Luke Hohmann, Founder & CEO, Enthiosys, and author of three books with the most recent one being Innovation Games®: Creating Breakthrough Products Through Collaborative Play |
| 3:00 | Networking Break |
| 3:30 | Think of Thought Leadership as an Outcome, Not an Activity Sunder Sarangan, Associate Vice President, Infosys Technologies |
| 4:15 | MLF Showdown: Who Owns the Future of Marketing, Online or Offline? Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA Chris Koch, Director, Research & Thought Leadership, ITSMA |
| 4:45 | Let’s Hear It! A discussion with the audience on the MLF Showdown |
| 5:15 | Day One Wrap up Dave Munn, President & CEO, ITSMA |
| 5:30–7:30 | Networking Reception sponsored by SAVO |
| Wednesday, May 26 | |
| 7:30 am | Networking & Continental Breakfast |
| 8:00 | Welcome Back & ITSMA Update Dave Munn, President & CEO, ITSMA Dirk Mullenger, Member Engagement Director, ITSMA |
| 8:30 | Creating Win-Win Client Relationship Programs That Drive Sustainable and Profitable Growth Sean Geehan, Founder & CEO, Geehan Group, and author of The B2B Executive Playbook Anubhav Saxena, Global Head of Marketing & Strategy, HCL America |
| 9:30 | The Role of Services in Driving to the Cloud Nina Hargus, Vice President, Global Services Marketing, EMC |
| 10:15 | Networking Break |
| 10:45 | Shaking Things Up: Driving Change That Creates Distinct Advantage Pauline Weger, Director, National Consulting Marketing, Deloitte |
| 11:30 | Where Do We Go From Here? Marketing’s Top Leadership Priorities Marketing Leader Panel |
| 12:15 pm | Wrap-up and Closing Remarks Dave Munn, President & CEO, ITSMA |
| 12:30 | (Boxed lunch will be provided) |
SAVO is the industry’s leading provider of sales enablement solutions, which maximize a sales organization’s ability to communicate value and differentiation in clear, consistent, and compelling ways. SAVO’s award-winning, on demand application combines proven sales and marketing best practices to address all aspects of the sales enablement challenge – spanning people, process, content, and technology. SAVO’s on-demand application and services have been developed and refined through long-standing relationships with companies such as Morgan Stanley, VMware, Walt Disney, ADP, Staples, Unum and GE Healthcare. The combination of real-world client experience, an innovative consulting approach and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.
RainToday.com is the premier online source for insight, advice, and tools for growing your service business. RainToday.com features the most up-to-date resources including articles by industry experts, how-to guides and tools, sales and marketing research reports, webinars and events, and a complimentary weekly newsletter.
Sponsoring ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing and sales executives. Several opportunities are available to meet your needs and budget. Download our sponsor sheet or contact Dirk Mullenger at dmullenger@itsma.com for more information.
| Event Date: | May 25-26, 2010 | |||||||||
| Pricing: |
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| Member price: | ||||||||||
| Non-member price: | ||||||||||
| Fees include forum materials, continental breakfasts, lunches, refreshments, and receptions. | ||||||||||
| *Contact ITSMA for details about special discounts for three or more participants from your organization. Details at info@itsma.com | ||||||||||
| Event Location: | The Westin Verasa, 1314 McKinstry St., Napa, CA 94559 | |||||||||
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Phone: +1-707-257-1800 Fax: +1-707-257-7200 | |||||||||
| Online: | http://www.starwoodhotels.com/westin/property/overview/index.html?propertyID=1997 | |||||||||
| Accommodation: | Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Westin Verasa.
For reservations, call or email Erin Bommejle: +1-707-257-5123 / ebommelje@westinnapa.com |
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| Room Rates: | $199 single/double occupancy – Available until May 24, 2010 $20 mandatory Amenity Fee per night that covers underground valet, in-room wired & wireless high speed internet access, wireless internet access in all public areas, access to pool, whirlpool, and workout facility.Please call the hotel directly for room reservations. To receive the discounted rate, please identify yourself as an attendee of ITSMA’s Marketing Leadership Forum. For other area hotels, please contact the concierge at The Westin Verasa at +1-707-257-1800. |
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| Hotel Information: | Nestled on the banks of the Napa River, in the heart of North America’s premiere wine growing region, The Westin Verasa Napa is a serene, relaxing haven seamlessly blended with natural beauty and rich cultural heritage. Explore Napa’s beautifully restored architectural gems, attend outstanding performances in the renowned Napa Valley Opera House, frequent fine art exhibitions, drop in on jam sessions, and sample world famous cuisine. | |||||||||
| Special Requests: | If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or +1-781-862-8500, Ext. 121. | |||||||||
| International Travelers: | Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization, and by March 2010, the old I-94 entry form is expected to be a thing of the past. Here’s what you need to know. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.us/ |
Cancellations and substitutions must be in writing and forwarded to ITSMA via email to cjefferson@itsma.com.
ITSMA guarantees your complete satisfaction with this event. If you are not satisfied, we will provide you with a full refund of your money or provide a credit towards another offering.
ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.
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