Marketing is changing, and it’s changing fast. We see fast-multiplying marketing channels, volumes of unstructured data, information-empowered buyers, and emerging geographic marketing—all in an environment of budget constraints. This means marketers can no longer rely on incremental change. Marketers need to make big, bold moves if they are going to continue to bring value to the business.
But what is marketing’s value proposition? And how do marketers become trusted business leaders? We’ll address these questions and more at ITSMA’s 19th Annual Marketing Conference.
This year, we will be holding workshops, included in the conference fee, led by ITSMA experts on Account Based Marketing, Relationship Marketing, and Thought Leadership Marketing on the afternoon of December 5. Be sure to sign up for one of these 90-minute workshops when you register!
We are offering 30-minute, one-to-one meetings with ITSMA Subject Matter Experts on an area of your interest. Meeting times are limited, so let us know what you want to talk about. A sampling of some of the topics you might consider includes:
Not exactly a fit with your area of interest? No problem. Let us know what you want to discuss, and we’ll do our best to find the appropriate expert to meet with you. Take advantage of this opportunity when you register!
ITSMA’s Annual Marketing Conference is designed for senior- and executive-level marketing and business development professionals who want to learn from industry peers, stay at the top of their game, bring their marketing strategy to the next level, and network with like-minded business leaders.
Over the two-day Conference, you’ll have the opportunity to:
And, in this day of restricted travel, why not take advantage of this opportunity and get together with your team? In addition to sharpening the skills of your team, here are some ways you can make the most of the Conference:
Eat, drink, and enjoy. Kick off your Conference experience at the Welcome Reception and meet like-minded professionals and discuss new directions for future success. Join us after your long day of business or travel to relax, enjoy complimentary hors d’oeuvres and beverages, and meet with old friends and new acquaintances.
|MONDAY, DECEMBER 3|
|5-7:00 pm||Welcome Reception|
|TUESDAY, DECEMBER 4|
|7:30 am||Registration & Continental Breakfast|
|8:30||Conference Kick-Off & Opening Remarks
Dave Munn, President & CEO, ITSMA
|9:00||What’s Changing in Marketing
Malcolm Frank, Executive Vice President, Strategy & Marketing at Cognizant
|11:00||Beyond the Brand: Increasing Customer and Employee Loyalty
Monique Bonner, Vice President, Americas Marketing, Dell
|11:45 pm||Networking Lunch – Table Topics|
|1:15||Give Buyers What They Want
Results from ITSMA’s How Buyers Consume Information Survey
Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA
|2:15||Translating Marketing Understanding Into Results: Getting Close to the Revenue
Dmitri Shiry, Partner, Deloitte LLP
|3:30||Agile Marketing and the Rise of the Marketing Technologist
Scott Brinker, President & Chief Technology Officer, Ion Interactive, and author of the award-winning Chief Marketing Technologist blog
|4:30||Day One Wrap-Up
Dave Munn, President & CEO, ITSMA
|7:30||Marketing Excellence Awards Ceremony|
|WEDNESDAY, DECEMBER 5|
|7:30 am||Continental Breakfast & Networking|
|8:00||Welcome Back & ITSMA Update
Jeff Sands, Vice President & ABM Practice Lead, ITSMA
|8:30||Insight-led, Relationship-driven Marketing
Neil Blakesley, Vice President, Marketing, BT Global Services
|9:15||Marketing from the Outside-In
Kieron Monahan, EVP, Global Planning Director & Global Technology Practice Lead, Arnold Worldwide
|10:15||Marketing Leaders Panel
Facilitated by Pauline Weger, Senior Associate, ITSMA
|11:30||Best Practice Case Study Series from 2012 Marketing Excellence Award Winners
|12:00||Best Practice Case Study Series from 2012 Marketing Excellence Award Winners
|12:30||Conference Wrap‐up, Prize Drawings, Networking Lunch|
|Delivering Value through Account Based MarketingDeepening Customer Relationships: A Relationship Marketing Framework How Marketing Can Build a Thought Leadership Engine That Drives Business|
|Please note: More details will follow and ITSMA reserves the right to make changes or substitutions to this event.|
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|Event Date:||December 4-5, 2012|
|Fees include conference materials, continental breakfasts, lunches, refreshments, and receptions.|
|*Contact ITSMA for details about special discounts for three or more participants from your organization at email@example.com|
|Event Location:||The Charles Hotel, One Bennett Street, Cambridge, MA 02138
|Phone: +1-617-864-1200 Toll free: 800-882-1818 Fax: +1-617-864-5715 Booking Hours: Monday – Friday: 8 am to 7 pm ET; Saturday: 9 am to 4 pm ET|
|Reservations:||Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Charles Hotel. Please call the hotel directly for room reservations. To receive the discounted rate, please identify yourself as an attendee of ITSMA’s Annual Marketing Conference.|
|Room rates:||$289 King Deluxe Room, Single or Double Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Charles Hotel. To receive the discounted rate, please identify yourself as an attendee of ITSMA’s Annual Marketing Conference. Rate is available until December 1.|
|Hotel Information:||The Charles Hotel experience reflects the eclecticism that is Cambridge. An urban oasis, The Charles offers something for everyone who is visiting the Boston area. Guests can soak in their academic surrounding by attending a lecture at Harvard, relax with a stroll along the Charles River, explore downtown Boston or dine at some of the Boston and Cambridge area’s finest restaurants, including The Charles’ own Henrietta’s Table and Rialto. In addition, The Charles is home to a thriving jazz club, the Regattabar a popular cocktail bar, Noir, and an ice-skating rink during the winter months.|
|Special Requests:||If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at firstname.lastname@example.org or +1-781-862-8500, Ext. 121.|
|International Travelers:||Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization, and by March 2010, the old I-94 entry form is expected to be a thing of the past. Here’s what you need to know. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.us/|
Sponsoring ITSMA’s Annual Conference is a great way to showcase your brand strength and gain visibility with senior-level marketing and sales executives. Several opportunities are available to meet your needs and budget. Contact Dirk Mullenger at email@example.com for more information.
Cancellations and substitutions must be in writing and forwarded to ITSMA via email to firstname.lastname@example.org.
ITSMA guarantees your complete satisfaction with this event. If you are not satisfied, we will provide you with a full refund of your money or provide a credit towards another offering.
ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan. Learn more at www.itsma.com.
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