ITSMA Inner Circle Meeting

Marketing Accountability

11 December 2008
18:00 – 21:00 London time

Addendum Restaurant (Located at the Apex City of London Hotel)
London, UK

Overview

Following our successful Forum in October which was opened by Professor Malcolm McDonald, we will be holding an ITSMA Inner Circle dinner on the 11th December in London around the topic of Marketing Accountability where Malcolm will help develop our own ideas on Accountability.

Under current market conditions, Marketing Accountability has quickly surfaced to the top of the CMOs list of priorities. This ITSMA Inner Circle dinner  will explore the different facets of Marketing Accountability aided by Malcolm and his colleague Grant Oliver.

Around the dinner table we will discuss Marketing due diligence, looking at how a marketing strategy can add shareholder value, and specifically, how we assess our positions. We will look at Marketing Effectiveness, and how our tactics can create competitive advantage, and we’ll review Marketing procurement and how we can make our budgets work harder.

If you would like to attend this exclusive dinner opportunity, please let us know. We are inviting a select group of CMOs and VP Marketing professionals from our European ITSMA Member base, so please let us know if you would be available to attend. The dinner will start at 6pm in a chosen London restaurant location; and will finish around 9pm.

If you would like to discuss who might be eligible to participate from your company, please contact Sammy White on +44 1628 603130 or at swhite@itsma.com.