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Cloud computing is changing both what we market and how we market. Marketing organizations are being challenged to launch new offerings that fundamentally change the way customers manage their technology assets. At the same time, with cloud applications, marketers have access to technology tools that enable the transformation of marketing.

ITSMA’s Julie Schwartz, senior vice president, research and thought leadership, leads a discussion on cloud computing and the impact on all facets of marketing. Pieter Nieuweboer, Vice President & Sales Director, Capgemini, explains how cloud computing is changing the Capgemini solutions portfolio. Adam Needles, VP, Demand Generation Strategy, Left Brain Marketing, considers how the technology is changing buyer behavior and the lead generation and management processes.