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Our events will appear on the listing as more details become available, but please download the 2014 global agenda highlights here PDF PDF (131KB).

4-5 Nov 2014

Marketing Conference 2014
Categories: Conferences, Events     Location: Cambridge, MA
More Information | Register
18 Nov 2014

Persuading Buyers to Choose You
Categories: Events, Web Briefings     Location: Online
More Information | Register
9 Dec 2014

The New Architecture of Marketing Talent
Categories: Events, Web Briefings     Location: Online
More Information | Register
11-12 Dec 2014

Account Based Marketing Certification Program
Categories: Events, North America, Training, Workshops     Location: The Charles Hotel, Cambridge, Massachusetts
More Information | Register


ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London, Mumbai, and Tokyo. Learn more at



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