Past Events North American Events European Events All Events

Our events will appear on the listing as more details become available, but please download the 2014 global agenda highlights here PDF PDF (131KB).

6 May 2014

Introduction to Account Based Marketing – Online Training
Categories: Events, Virtual Course     Location: Online
More Information | Register
8 May 2014

Introduction to ABM – Online Training Program
Categories: Events, Training, Virtual Course     Location: Online
More Information | Register
3-4 Jun 2014

ITSMA’s 2014 Marketing Leadership Forum
Categories: Events, Forums, North America     Location: Napa, CA
More Information | Register
17 June 2014

Using Data Driven Marketing to Increase Marketing’s Impact
Categories: Events, Web Briefings     Location: Online
More Information | Register
17-18 Sept 2014

ITSMA ABM Certification Programme
Categories: Europe, Events, Training, Workshops     Location: TBC
More Information | Register
11-12 Dec 2014

ABM North America Certification Program
Categories: Events, North America, Training, Workshops     Location: The Charles Hotel, Cambridge, Massachusetts
More Information | Register


ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London, Mumbai, and Tokyo. Learn more at



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