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| ITSMA's
Online Briefing September
19, 2000 Having difficulty explaining the value that Services Marketing is contributing to your organization? We'll provide some insights and best practices of how some Services Marketing groups measure and communicate their value internally. Presenter
Julie A. Schwartz is the Vice President of Research for the Information Technology Services Marketing Association (ITSMA). Julie Schwartz has responsibility for the research and publishing of best practice case studies, benchmarking studies, customer research and other studies that are designed to be of particular help to ITSMA members. Prior to joining ITSMA, Julie served as a senior analyst with State Street Research and Management Company. Having earlier been director of professional services research for Dataquest and also having worked for The Ledgeway Group as manager of research, Julie comes with considerable experience in the information technology services industry. She has authored numerous articles and spoken at a number of industry conferences. Julie Schwartz has a Bachelor of Science degree from the University of Pennsylvania where she graduated summa cum laude and was elected a member of Phi Beta Kappa. She also has a Master of Science in Management from the M.I.T. Sloan School of Management and was named a Seley Scholar. She is married and has three children. Julie Schwartz can be reached at jschwartz@itsma.com. General Information ITSMA's Online Briefings offer recent research findings or survey results from thought leaders on a variety of services marketing topics. The Online Briefings can be viewed individually, or in groups composed of people within the same company. The briefings are available anywhere in the world that has telephone service and access to the Internet. A typical program runs 45 minutes followed by 15 minutes of questions and answers. The person making the online presentation speaks into a telephone and advances the visual portion of the presentation via their computer connected to the Internet. This can be done at the speakers office or home as long as two telephone lines are available, one for the audio and one for the Internet connection. At the end of the presentation and at the presenter's discretion, the listeners are invited to ask questions. Each listener with a question identifies him or herself and is listed in a queue and taken one at a time by the presentation monitor. They also manage the question and answer session by giving each questioner access to the phone line to communicate with the presenter. Technical Requirements This briefing will be administered by Connex International. All participants are required to test their browsers on Connex International's Website 48 hours prior to ensure they are ‘Java-enabled’. This test can be done at www.connexpresents.com, by clicking on the "Equipment Check" icon. Through this site, you will be provided with a pass code to enter the presentation 5-7 minutes prior. For the audio portion, attendees will be provided with pass codes and a phone number and are required to call 5-7 minutes prior to this seminar. The technical requirements for receiving this ITSMA seminar are:
Fees and Registration Aside from the telephone call, the fee for the presentation is complimentary for active ITSMA members, and $195 for all others. Note: Registration is on a first-come/first-served basis. You must register by 5:00 p.m. EST, Monday, September 18, 2000.
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