ITSMA's Online Briefing
Marketing Professional Services:
Successful Strategies for the New Economy

July 18, 2000
12:00 -1:00 p.m. EST
Complimentary for Active Members

ITSMA will explore the winning strategies of professional e-Services firms. Find out what it takes to earn more than your fair share of this burgeoning market.

General Information

ITSMA's Online Briefings offer recent research findings or survey results from thought leaders on a variety of services marketing topics. The Online Briefings can be viewed individually, or in groups composed of people within the same company. The briefings are available anywhere in the world that has telephone service and access to the Internet. A typical program runs 45 minutes followed by 15 minutes of questions and answers.

The person making the online presentation speaks into a telephone and advances the visual portion of the presentation via their computer connected to the Internet. This can be done at the speakers office or home as long as two telephone lines are available, one for the audio and one for the Internet connection. At the end of the presentation and at the presenter's discretion, the listeners are invited to ask questions. Each listener with a question identifies him or herself and is listed in a queue and taken one at a time by the presentation monitor. They also manage the question and answer session by giving each questioner access to the phone line to communicate with the presenter.

Technical Requirements

This briefing will be administered by Connex International.

All participants are required to test their browsers on Connex International's Website 48 hours prior to ensure they are ‘Java-enabled’. This test can be done at www.connexpresents.com, by clicking on the "Equipment Check" icon. Through this site, you will be provided with a pass code to enter the presentation 5-7 minutes prior.

For the audio portion, attendees will be provided with pass codes and a phone number and are required to call 5-7 minutes prior to this seminar.

The technical requirements for receiving this ITSMA seminar are:

• Direct or dial-up Internet connection of 28.8 kb/s or higher.
• Netscape Navigator 3.04 or higher, Microsoft Internet Explorer version 3.02 or higher, or any JAVA enabled browser.
• Separate Phone line to access audio teleconference.
• If participating from your company inquire of the company’s Internet Firewall 48 hours prior to the event. This will enable your technician or a Connex technician to reconfigure connections to ensure the internet portion of the presentation.
• No plug-ins or software downloads required.
• Compatible with a wide variety of browsers including Netscape 3.0+, IE 3.02+, or any Java-enabled browser. (Compatible with NT, Win95, Unix, Win3.1, Mac.)
• Works through 99% of all firewalls and proxy servers.

Fees and Registration

Aside from the telephone call, the fee for the presentation is complimentary for active ITSMA members, and $195 for all others.

Note: Registration is on a first-come/first-served basis. You must register by 5:00 p.m. EST, Monday, July 17, 2000.