Breakfast Briefing: Pump It Up: Generating Increased Demand for Services and Solutions

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Breakfast Briefing

Pump It Up: Generating Increased Demand for Services and Solutions

June 24, 2008
7:30-9:30 am ET

Boston Marriott Newton
Newton, MA



Overview

Attracting new customers has always been a top priority for services and solutions providers, but in today’s competitive marketplace, it has become more difficult than ever. With an eye on reducing complexity, many CIOs and Business Leaders are reducing the number of solution providers they do business with, opting to work only with providers that have a deep knowledge of their unique business needs. At the same time, providers are recognizing how expensive acquiring new customers can be, and they’re wrestling with how balance retaining current accounts with generating more highly qualified leads in new accounts.

Join ITSMA’s Jeff Sands during this Breakfast Briefing for a discussion of best practices in retaining current accounts and acquiring and penetrating new accounts. The Briefing will explore key questions such as:

Do you truly understand how companies select their services and solutions providers?
How can we most effectively align our resources for success?
How can you identify the opportunities to win your fair share of new business?
What needs to be done differently moving forward?

The Briefing is complimentary for ITSMA members and $95 for nonmembers. Breakfast is included.



ITSMA Presenter	[TOP OF PAGE]

Jeff Sands
Member Engagement Director
jsands@itsma.com

With more than 30 years of experience in technology marketing, sales, and business development, Jeff brings a keen understanding of the priorities and pain points for services and solutions marketing. At ITSMA, Jeff works directly with member companies to help them take best advantage of ITSMA resources and to provide focused advisory support around go-to-market strategy for technology services, portfolio rationalization, sales enablement, and more.


Location and Event Information	[TOP OF PAGE]

Event Date:	June 24, 2008
Event Time:	7:30 - 9:30 ET
Member price:	No Charge
Non-member price:	$95
More information:	Contact Carolyn Jefferson at +1-781-862-8500, ext. 121, or cjefferson@itsma.com.
Event Location:	Boston Marriott Newton Newton, MA 2345 Commonwealth Avenue Newton, MA 02466 USA Phone: +1-617-969-1000 Fax: +1-617-527-6914 http://www.marriott.com
Special Requests:	If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or on +1-781-862-8500, Ext. 121.

Phone: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)