Maximizing the Impact of Marketing
ITSMA Executive Roundtable
(Invitation-only for ITSMA Members)

March 20, 2003
12:00 - 4:30 pm ET
The Westin Copley Place, Boston, MA

ITSMA's invitation-only executive roundtables provide senior marketing executives a rare opportunity to discuss key challenges with their peers and to explore the latest findings from ITSMA research in a comfortable, small-group setting.

"Maximizing the Impact of Marketing" will focus on two urgent issues facing most ITSMA member companies:

• Generating new sources of growth in a slow-growth market
• Increasing marketing and sales alignment to drive sales success

Beyond the two prepared topics, the roundtable is also designed to facilitate open discussion on other top-of-mind issues facing marketing executives today.

ITSMA's Dave Munn and Steve Hurley will facilitate the session, which is designed for maximum interaction. Dave and Steve will also present findings from recent ITSMA research on services marketing budgets, trends, and best practices.

Lunch is included.

Executive Roundtable Facilitators Dave Munn, President & CEO, ITSMA (left) Steve Hurley, Vice President, Learning & Performance Excellence, ITSMA

Participation is limited to senior executives from ITSMA member companies.

If you are interested in attending, or would like to discuss who might be eligible to participate from your company, please contact Carolyn Jefferson at +1-781-862-8500, ext. 21 or at cjefferson@itsma.com.

L O C A T I O N    A N D    E V E N T    I N F O R M A T I O N

Event Date:	March 20, 2003
Event Time:	12:00 - 4:30 pm ET (lunch included)
Member price:	No Charge
Non-member price:	This event is open to ITSMA member companies only.
Event Location:	The Westin Copley Place 10 Huntington Ave Boston, MA 02116
	Phone: +1-617-262-9600 Fax: +1-617-424-7483 URL: http://www.westin.com

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.