 |
|
|
16th Annual Marketing Conference – Presentation Download Page
October 27 and 28, 2009
Renaissance Boston Waterfront Hotel
More about our 2009 event at:
www.itsma.com/events/marketing-returns/
 |
0.4MB PDF |
Event Information Packet |
|
|
|
| Link |
Size |
Download the Conference Presentations |
|
0.5MB PDF |
Conference Kick-Off and Opening Remarks
Dave Munn, President & CEO, ITSMA |
|
0.8MB PDF |
KEYNOTE: Sticks and Stones:
How Digital Business Reputations Are Created Over Time and Lost in a Click
Larry Weber, Chairman, Digital Influence Group |
|
0.4MB PDF |
How to Gain and Retain Clients: Establishing Trust, Respect & Likability Fast
Hilary Fordwich, President & Founder, Strelmark, LLC |
|
0.4MB PDF |
No Money Marketing: From Upstarts to Big Brand on a Frugal Budget
Jessie Paul, Chief Marketing Officer, Wipro Technologies |
|
0.4MB PDF |
Entering the Global Recovery: Upcoming Trends and Market Forecasts
JC Jung, Senior Vice President, Consulting Services & Business Development, Pierre Audoin Consultants |
|
1.6MB PDF |
The 2009 Sales Enablement Imperatives: Where Marketing Should Focus for Maximum Impact
Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA |
| – |
–
|
ITSMA Marketing Excellence Awards Presentation |
| N/A* |
–
|
KEYNOTE: Moving the Organization:
Anticipating the Deep Changes in Becoming a Truly Digitally-Adroit B2B Marketer
David Edelman, Partner, McKinsey & Company |
|
1.2MB PDF |
Transforming the CMO’s Role Through Analytics and Intelligence
Katharyn White, Vice President, Marketing, IBM Global Business Services |
|
0.5MB PDF |
Activating Your Client-facing Delivery Team to Market and Sell Business
David Ryan, Managing Partner, Gray Matters Group |
|
0.2MB PDF |
Integrating Sales and Marketing: Making it Happen at the Field Level
Bernadette Nixon, SVP & General Manager, Northeast North America Sales, CA |
|
0.1MB PDF |
Scaling a High Impact Key Account Marketing Program
David Rumer, Senior Director, North America Field Marketing, Oracle |
|
|
Best Practice Case Study Series from ITSMA’s 2009 Marketing Excellence Award Winner: |
| N/A |
–
|
Account-Based Marketing – BT (Unable to post) |
|
0.3MB PDF |
Enabling Sales – Xerox |
|
1.4MB PDF |
Leveraging Digital Marketing – CSC |
|
0.2MB PDF |
Targeted Demand Generation – HCL |
|
0.4MB PDF |
Thought Leadership Marketing – IBM |
|
| * Speaker has requested not to post the presentation. |
|
|
 |
|
ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.
HOME | Insight | Research | Consulting | Training | Events | Members | About Us | Site Search
Phone: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)
Feedback | Privacy Policy | © 2010 Copyright ITSMA. All Rights Reserved.
