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Marketing Leadership Forum 2017:
Transforming Marketing for the Digital Future
May 23 and 24

  • Forum
  • Napa, CA

ITSMA’s 2017 Marketing Leadership Forum

For nearly two decades, ITSMA’s annual Marketing Leadership Forum has brought together a select group of senior marketing leaders to explore the latest trends, best practices, and new thinking on marketing strategy and tactics with an intimate group of their peers.

This year’s theme, Transforming Marketing for the Digital Future, will focus on the emerging practices, skills, and tools, along with the organizational models, and cultural changes that marketing leaders are embracing to succeed in the digital future.

The rise of the connected economy and the digitization of everything have challenged B2B marketing leaders to transform almost every aspect of marketing. Amid the fundamental changes that our customers, partners, and our own companies are all addressing, our marketing organizations are mastering new digital channels and tools, new types of content and executive engagement, new sales enablement approaches, new sources of customer insight, and new agile and collaborative ways of working. The opportunities are enormous but the challenges are just as great.

This year’s forum once again provides B2B marketing leaders with a rare chance to step back from the daily grind and share ideas and experiences with a select, invitation-only group of peers.

The forum is limited to 50 marketing leaders (director to CMO level) to ensure an intimate and collaborative experience of open dialogue and networking.

Check back soon for forum speakers and agenda.

If you’re not familiar with our annual Marketing Leadership Forum, learn about the 2016 event here and read the key takeaways from ITSMA President & CEO, Dave Munn. If you’re interested in learning even more about last year’s theme on agile marketing, check out our Accelerating the Move to Agile Marketing research.

Who Should Participate

ITSMA’s 2017 Marketing Leadership Forum is designed specifically for senior marketing leaders at director-level and above from technology, professional services, communications, health care, and other B2B sectors. If you are unsure of your eligibility, please contact Lisa Hafer at +1 781 862 8500, x118 or lhafer@itsma.com.

Gold Sponsor


Silver Sponsor


Sponsorship Opportunities

Sponsoring ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing executives. Contact Dirk Mullenger at dmullenger@itsma.com to explore your opportunity.

Earlybird tickets available! Register by April 14 for the best rate!

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Fees & Hotel Info

Speaker descriptions will be posted here as soon as they are available.


Monday, May 22 – Solera Courtyard

  • 5:00 - 7:00 pm

    Welcome Reception & Pre-Registration

Tuesday, May 23 – Amphora Ballroom

  • 8:00 am

    Registration & ITSMA’s Continental Breakfast

  • 8:30

    Kickoff and Opening Remarks

  • 5:30–7:30 pm

    Networking Reception & Wine Tasting – Solera Courtyard

Wednesday, May 24 – Amphora Ballroom

  • 7:30 am

    ITSMA’s Continental Breakfast

  • 8:00

    Welcome Back

  • 12:15 pm

    Boxed Lunch – Solera Courtyard

Please note: ITSMA reserves the right to make changes or substitutions to this event.

Fees and Hotels


    • Earlybird (April 14, 2017)
    • Advanced (April 28, 2017)
    • Standard (May 23, 2017)
    • Members
    • $1695
    • $1895
    • $2095
    • Non members
    • $1995
    • $2295
    • $2595
    • Earlybird (April 14, 2017)
    • Members$1695
    • Non members$1995

Fees include Forum materials, continental breakfasts, lunches, refreshments, and receptions.

*Contact ITSMA for details about special discounts for three or more participants from your organization. Details at info@itsma.com

Event Location
The Westin Verasa
1314 McKinstry Street Napa, CA 94559
Phone: +1-707-257-1800


The Westin Verasa, Napa
1314 McKinstry Street, Napa, CA, 94559
Venue phone
Venue website

Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Westin Verasa. To receive the discounted rate, please identify yourself as a participant of ITSMA’s Marketing Leadership Forum. There is a 3-day cancellation policy.

Room Rates
Available until May 1, 2017Does not include $20 nightly amenity fee which includes parking, Wi-Fi, gym, pool.
$269 Deluxe Room (May 21-23)
$349 Deluxe Room (May 24-27)

Online Booking

Hotel Information
Nestled on the banks of the Napa River, in the heart of North America’s premiere wine growing region, The Westin Verasa Napa is a serene, relaxing haven seamlessly blended with natural beauty and rich cultural heritage. Explore Napa’s beautifully restored architectural gems, attend outstanding performances in the renowned Napa Valley Opera House, frequent fine art exhibitions, drop in on jam sessions, and sample world famous cuisine.

Alternate Hotels:
River Terrace Inn
Distance from Westin Verasa: .11
Napa River Inn at the Historic Napa Mill
Distance from Westin Verasa: .55

ITSMA's Marketing Leadership Forum is a great opportunity to get together with my peers and discuss similar challenges and best practices.

– Workday Mike Mahoney

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