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EuroNotes

• Just Say No: Five Tips for Prioritising Marketing Activities
• Learning from Other Industries
• Keys to Collaborating for Growth
• Inverting the Triangle: How Account-Based Marketing Insight Can Support Sector Marketing
• Getting the Right Balance: More Decentralised Marketing in Europe?
• Herding Cats, Breaking Codes, and Other Key Functions of the Professional Services Marketer
• Building the Foundation for Solutions Success in Europe
• A Systematic Approach to Enhancing Reputation
• Place Your Bets: Account Prioritisation in a Micromarketing World
• Thought Leadership Marketing: Developing Effective Campaigns
• Cultivating the Business Perspective
• Three Priorities for Marketing Maintenance and Operational Services
• Marketing and HR: Essential Partners for the Branded Experience
• Taking Segmentation Seriously
• Capitalizing on New Opportunities
• PwC's New Approach to Sales Effectiveness
• Nine Principles for Creating Winning Partnerships
• Surviving the Future
• HP's Four Steps to Targeted Value Propositions
• Strengthening the Living Brand: Three Keys to Internal Branding
• Breaking with Tradition in the Quest for Clients
• The Rise of Account-Based Marketing: Four Roads to Success
• The Midmarket Elephants Who Never Forget
• Partnering Today: A Dance or a Marriage?
• Breaking the Vicious Circle to Build the Marketing Future
• ITSMA Europe Defines 2004 Agenda
• Marketing to the Public Sector
• Marketing to Key Accounts in Europe
• German Chickens and Eggs: Adapting Global Strategies in the German Market
• Marketing's Role in Business Strategy: Five Keys to Success
• European Forum Underlines Need for Client Intimacy in Solutions Marketing
• Research on Thought Leadership Suggests Marketing Priorities Mismatch
• Reevaluating Internal Marketing
• Alcatel Partnerships Flesh Out New Strategy
• Strategic Segmentation
• ITSMA Europe Outlines Events Calendar for 2003
• New Technologies and Services Marketing in 2003
• Measuring the Value of Marketing: A European Perspective
• A Closer Look at Analyst Relations
• European Marketing Experts Highlight Four Priorities
• Five Priorities for Building Services Brands
• Fujitsu Services Pushes for European Leadership
• Managing the Client Experience
• Common Challenges
• Marketing Technology Services in the New Millennium: Conference Summary

Press Releases

12 Dec 2006	ITSMA Appoints Managing Director for Europe
20 Oct 2004	ITSMA's Marketing Excellence Awards Honors Top Technology Services and Solutions Marketers
29 Oct 2003	IT companies are failing to connect with their customers
1 May 2003	ITSMA Forum to Highlight New Marketing Strategies Driving Growth in Services and Solutions in Maturing Technology Sector
23 Sep 2002	ITSMA Europe Offers Unique Technology Services Marketing Course Combining Expertise from the CIM, Cranfield, and ITSMA
24 May 2002	IT Services Marketing Association Annual Forum Focuses on Accelerating the Turnaround for Technology Companies
25 Feb 2002	ITSMA Unveils Workshops on Internal Marketing, Branding and Reputation Management
11 Oct 2001	Technology marketers in Europe turn to ITSMA for critical service marketing skills in today's market
1 May 2001	ITSMA Europe To Host Its First Forum On Marketing Technology Services For Leading European Organisations
4 Apr 2001	ITSMA Europe Announces Its European Board Of Advisors And First Members
	View All ITSMA Press Releases

ITSMA Europe in the News

11/5/03	IT Companies Confuse Financial Industry Technology For Finance
10/29/03	IT Statistics: Sales Mismatch with Financial Services Sector Financial Times
	View all 'ITSMA in the News' entries

IT Europa

Enterprise Europa is the only pan-European, subscription newsletter on the European IT services and high-end software market. Visit www.iteuropa.com; email nicky.clark@iteuropa.com or call +44 1206 22 44 00 for more details. All ITSMA members qualify for a discount on a subscription.

• Brand & Reputation: What IT Services Players Need to Know (PDF)
  

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.