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Members receive an integrated package of research, education, advice,
and peer networking opportunities designed to address their core marketing
and sales priorities:
- Increased revenue and profits
- Increased organisational effectiveness
- Increased brand equity
- Increased client satisfaction and loyalty
Specifically, members benefit from ITSMA's expertise on each of the
four key elements of the marketing lifecycle:
- Strategy and Market Planning
- Internal and External Communications
- Services and Solutions Management
- Relationship Management
All members receive a core set of research and informational deliverables
in five areas:
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Best practices: ongoing coverage of best practice initiatives
in such areas as Web marketing, field marketing, solutions marketing,
marketing metrics, services branding, sales support, and more
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Performance benchmarks: Surveys that highlight industry-wide
performance in key marketing areas
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Strategic insight: timely reports and briefings on emerging
marketing and sales trends, major industry events, viewpoints from
thought leaders, and updates on key ITSMA research findings
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Customer insight: special surveys and reports to provide
perspective from the customer, including a biannual "How Customers
Choose" survey of Fortune 1000 buyers
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Tactical advice: practical articles, presentations, guidelines,
and tools to help with marketing and sales campaigns and initiatives
All ITSMA research draws on the collective insight and experience of
a membership community that includes industry leaders in IT and networking
hardware, software, and services.
Membership deliverables are provided by e-mail to all member company
delegates. They are also available in a members-only, password-protected
area of ITSMA's Website. Member delegates are further provided with online
access to ITSMA's extensive Member Research Library with more than seven
years of research.
Members can also tap ITSMA expertise at no extra charge via three personalised
offerings:
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Performance evaluations: individual company assessments based
on ITSMA's Marketing Performance Audit
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White board sessions: strategic brainstorming sessions with
ITSMA experts on key organisational challenges in marketing and selling
services and solutions
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Ask ITSMA inquiry service: ongoing access to ITSMA experts
to assist with questions on a complete range of services marketing
and sales topics
Beyond the core membership deliverables, ITSMA members can take advantage
of special member pricing and access to the complete range of ITSMA offerings,
including:
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Custom research and multi-client
studies: in-depth assessments of client, peer group,
and industry-wide marketing and sales issues such as brand awareness
and positioning, benchmarking, services development and pricing,
portfolio management, sales effectiveness, and customer loyalty
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Learning and performance excellence: public
and customised courses for marketing and sales professionals, in-house
training programs, and the Services Marketing Professionals Program,
a six-month training program
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Advisory services: targeted
assistance in such key areas as client experience management, re-organising
for solutions, sales effectiveness, channel management, and metrics
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ITSMA events: industry-leading
conferences, forums, and workshops that emphasize hands-on learning
from industry experts and networking with peers
Member Advocacy
ITSMA's internal member advocacy program helps ensure that all member organizations receive the maximum possible value from their membership.
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| Who Should I Contact for More Information? |
[TOP OF PAGE] |
To learn more about how we can help your company dramatically increase
services sales and develop strong client relationships, contact:
ITSMA
Grenville Court
Britwell Road
Burnham
Buckinghamshire
SL1 8DF United Kingdom
Phone: +44 (0)1628 603130
Fax: +[44] 0 1628 603325
Email: info@itsma.com
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About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.
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