Summary

ITSMA is a global advisor to companies that market and sell technology services. Its members account for a significant portion of the world's technology services revenue and include industry leaders such as Accenture, Cisco Systems, EDS, Ericsson, Fujitsu Services, Hewlett-Packard, IBM, Microsoft, Nokia, and Siemens.

Through research, events, education, and advisory services, ITSMA helps companies achieve measurable results in terms of improved growth, profitability, and customer loyalty. Founded in 1994, ITSMA is headquartered in Lexington, Massachusetts, and has offices in California, the United Kingdom, and Japan.

In Europe, ITSMA provides knowledge and insight into successful services marketing and sales strategies through a focused membership program of marketing research, online briefings, educational courses, workshops, and custom consulting. Member organisations benefit from attending ITSMA meetings, where successful marketing strategies and challenges are discussed; from logging into regular web briefings that cover a range of topics, from building your brand and reputation, managing internal stakeholders, to measuring marketing metrics; from receiving research on marketing tactics, and strategies that can be applied to improve results; and from working with ITSMA's staff to address specific needs.

The company's objective is to help technology, communications, and professional services organisations improve the success of their marketing and sales operations, and to educate and professionally develop their services marketing personnel.

Our Vision

ITSMA's vision is to become the leading global advisor on ICT services marketing. ITSMA intends to lead the market with the latest research and best practices in ICT services marketing, branding and sales and to be the advisors of choice within the Information Technology and Communication markets. The organisation will provide innovative and insightful research, education, and advice on critical services marketing challenges and opportunities for its members on a global basis.

The Story So Far

Created in 1994 by Richard Munn, founder of The Ledgeway Group (now part of Gartner's Worldwide Services Group), ITSMA was designed to address the growing importance of services marketing as a strategic discipline. Today, ITSMA is a champion of the leadership role of marketing in services organisations, and provides guidance to firms in their efforts to improve marketing and sales organizations performance.

ITSMA is a member-based organisation representing the world's leading technology organizations, including such firms as Accenture, Cisco, EDS, Ericsson, Hewlett-Packard, IBM, Microsoft, Oracle, and Siemens. To date, more than 10,000 services marketing and sales professionals have participated in ITSMA's programs.

ITSMA's Competitive Edge

We believe that the combination of our focus on advancing the practice of services marketing, our track record of innovation and leadership, our research depth, and the quality of our people, set us apart from our competitors.

Contact

ITSMA
Grenville Court
Britwell Road
Burnham
Buckinghamshire
SL1 8DF United Kingdom

Phone: +44 (0)1628 603130
Fax: +[44] 0 1628 603325

Email: info@itsma.com

Company No: FC023364   |   Branch No: BR006173   |   VAT No: GB 840 4681 32
Branch registered in England and Wales.

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About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.