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Personas and B2I Impact

Customer Engagement: How Cisco Gets to Yes

Engaging Millennial Influencers

Diversify: Go Online, Offline, and In-Person

Top Marketing Ideas of 2013

Achieving Higher ROI with ABM

Interview with Neil Blakesley, CMO at CSC

Report Business Metrics Executives Care About

What Does It Take to Command a Price Premium?

Be Different: Stand Out in a Crowded Market

Marketers Get More Responsibility in India

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