Our Team

David C. Munn

Dave oversees all ITSMA strategy, partnerships, and international operations. He also moderates numerous ITSMA conferences and speaks at a variety of industry and client events.

Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization’s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan, serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide.

Prior to joining ITSMA, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway’s first “Service Trends and Forecast” study and launched the company’s inquiry hotline service.

Dave holds a Bachelor of Arts degree in Economics from Denison University and an M.B.A. from Northwestern University’s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg’s MBA program.

Julie Schwartz

Senior Vice President, Research and Thought Leadership
jschwartz@itsma.com

Julie oversees ITSMA’s thought leadership development and custom research. She has authored numerous reports and articles on technology services trends, marketing, branding, and sales topics, and is a frequent speaker at public events and client meetings. Julie created ITSMA’s Solutions Roadmap and Services Competency Assessment, developed a balanced scorecard approach to measuring services marketing performance, and designed ITSMA’s 360° brand assessment research, which helps companies better understand how their brands are perceived by customers, prospects, partners, employees, and influencers.

Prior to joining ITSMA in 1996, Julie was an analyst with State Street Research. Earlier, Julie was the director of professional services research for Dataquest and manager of research for The Ledgeway Group.

Julie holds a Bachelor of Science degree from the University of Pennsylvania, where she graduated summa cum laude and was elected a member of Phi Beta Kappa. She also has a Master of Science in Management from the MIT Sloan School of Management, where she was named a Seley Scholar.

Richard Seymour

Senior Vice President, ITSMA and Managing Director, ITSMA Europe
rseymour@itsma.com

Richard leads ITSMA Europe’s thought leadership research, executive events, professional development programmes, and consultancy, all designed to keep members and clients at the forefront of marketing practice. Although qualified as a Control Systems engineer with grounding in the aerospace industry, Richard has 30 years of marketing, business development, general management, and consultancy experience.

Prior to joining ITSMA, Richard held board positions with global technology-based businesses in the UK, France, and the USA, across the software, systems, telecommunications and services sectors. As President of European operations for NASDAQ quoted Odetics Group, Seymour managed and developed the business in numerous industries. Prior to Odetics, Richard was MD of AT&T’s financial services business, and executive director of Apricot Computers Plc, where he held positions as Sales and Marketing Director, and Managing Director of the International business, which included a period in Paris, France running the French subsidiary.

In recent times, Richard has provided go-to-market consulting and board level advice with businesses such as BT, Hays Plc, and emerging technology players such as Kainos Software.

Richard studied for an Msc at Cranfield Institute of Technology and received an MCIT, is fluent in French, is an avid tennis player and runs marathons. He can be reached at rseymour@itsma.com and (0)1628 603130 in our Burnham office in Buckinghamshire.

Masafumi Kohmoto

Managing Director, ITSMA
President, Japan-ITSMA
President, Services Strategies, Inc.

Kohmoto-san is the managing director of ITSMA and president of Japan-ITSMA founded in 1999. He is responsible for business development and research execution in Japan. He is also the president of Services Strategies, Inc., a company he founded in 1996 to advance the state of the IT services industry in Japan.

Kohmoto-san currently sits on the Board of Advisors for AFSMI and is president of the organization’s Samurai Chapter, which he co-founded in 1989. In 2007, he received the “Tom Evans Lifetime Achievement Award” from AFSMI in recognition of a lifetime of accomplishment in the services management arena.

For nearly three decades, Kohmoto-san held responsibility for services market research and strategy at Hitachi Electronics Services Co., Ltd.

Chris Koch

Associate Vice President, Research and Thought Leadership
ckoch@itsma.com

Chris Koch works closely with ITSMA’s leadership team, executive councils, business partners, clients, and subject matter experts to carry out surveys and develop compelling research and thought leadership on marketing and sales trends, solutions, and technology industry issues. An award-winning writer and editor, Koch brings over 25 years of experience in journalism, and more than 10 years covering information technology and business. Koch most recently served as executive editor for CIO, a trade magazine for chief information officers and other IT leaders. He was responsible for conceiving, assigning, and editing feature stories and columns on IT strategy, and directed and developed content for special sections and surveys. In addition, Koch authored a popular blog (“Koch’s IT Strategy”) on CIO’s website and was frequently a speaker at technology conferences.

Before CIO, Koch was a communications manager in marketing for Computer Sciences Corporation, where he developed and wrote thought leadership content on business and IT strategy for internally-generated publications and the general press. He also helped edit and market The Discipline of Market Leaders, a best-selling book on business strategy.

Koch began his career as a reporter for a variety of newspapers and as a founding editor of Bicycle Guide magazine, a consumer magazine about cycling, a sport about which he remains way too passionate.

Katie Espinola

Senior Research Analyst
kespinola@itsma.com

Katie Espinola is a Senior Research Analyst at ITSMA who manages research projects and researches and writes membership deliverables. Katie is responsible for managing ITSMA’s highly regarded Competency Assessment Program and online member surveys-including the essential annual ITSMA survey on Services Marketing Budgets and Trends and ITSMA’s annual study of B2B buyers, “How Customers Choose.” Katie is experienced and knowledgeable in conducting both primary and secondary research and in using research data analysis software tools, such as SPSS.

Katie has a Bachelor of Science in Business Administration degree from the School of Management, Boston University, where she concentrated in Marketing and Finance.

ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.