Management Team

David C. Munn

Dave oversees all ITSMA strategy, partnerships, and international operations. He also moderates numerous ITSMA conferences and speaks at a variety of industry and client events.

Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization’s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan, serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide.

Prior to joining ITSMA, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway’s first “Service Trends and Forecast” study and launched the company’s inquiry hotline service.

Dave holds a Bachelor of Arts degree in Economics from Denison University and an M.B.A. from Northwestern University’s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg’s MBA program.

Julie Schwartz

Senior Vice President, Research and Thought Leadership
jschwartz@itsma.com

Julie oversees ITSMA’s thought leadership development and custom research. She has authored numerous reports and articles on technology services trends, marketing, branding, and sales topics, and is a frequent speaker at public events and client meetings. Julie created ITSMA’s Solutions Roadmap and Services Competency Assessment, developed a balanced scorecard approach to measuring services marketing performance, and designed ITSMA’s 360° brand assessment research, which helps companies better understand how their brands are perceived by customers, prospects, partners, employees, and influencers.

Prior to joining ITSMA in 1996, Julie was an analyst with State Street Research. Earlier, Julie was the director of professional services research for Dataquest and manager of research for The Ledgeway Group.

Julie holds a Bachelor of Science degree from the University of Pennsylvania, where she graduated summa cum laude and was elected a member of Phi Beta Kappa. She also has a Master of Science in Management from the MIT Sloan School of Management, where she was named a Seley Scholar.

Richard Seymour

Senior Vice President, ITSMA and Managing Director, ITSMA Europe
rseymour@itsma.com

Richard leads ITSMA Europe’s thought leadership research, executive events, professional development programmes, and consultancy, all designed to keep members and clients at the forefront of marketing practice. Although qualified as a Control Systems engineer with grounding in the aerospace industry, Richard has 30 years of marketing, business development, general management, and consultancy experience.

Prior to joining ITSMA, Richard held board positions with global technology-based businesses in the UK, France, and the USA, across the software, systems, telecommunications and services sectors. As President of European operations for NASDAQ quoted Odetics Group, Seymour managed and developed the business in numerous industries. Prior to Odetics, Richard was MD of AT&T’s financial services business, and executive director of Apricot Computers Plc, where he held positions as Sales and Marketing Director, and Managing Director of the International business, which included a period in Paris, France running the French subsidiary.

In recent times, Richard has provided go-to-market consulting and board level advice with businesses such as BT, Hays Plc, and emerging technology players such as Kainos Software.

Richard studied for an Msc at Cranfield Institute of Technology and received an MCIT, is fluent in French, is an avid tennis player and runs marathons. He can be reached at rseymour@itsma.com and (0)1628 603130 in our Burnham office in Buckinghamshire.

Masafumi Kohmoto

Managing Director, ITSMA
President, Japan-ITSMA
President, Services Strategies, Inc.

Kohmoto-san is the managing director of ITSMA and president of Japan-ITSMA founded in 1999. He is responsible for business development and research execution in Japan. He is also the president of Services Strategies, Inc., a company he founded in 1996 to advance the state of the IT services industry in Japan.

Kohmoto-san currently sits on the Board of Advisors for AFSMI and is president of the organization’s Samurai Chapter, which he co-founded in 1989. In 2007, he received the “Tom Evans Lifetime Achievement Award” from AFSMI in recognition of a lifetime of accomplishment in the services management arena.

For nearly three decades, Kohmoto-san held responsibility for services market research and strategy at Hitachi Electronics Services Co., Ltd.

Jeff Sands

Vice President
jsands@itsma.com

With more than 40 years of experience in technology marketing, sales, and business development, Jeff brings a keen understanding of the priorities and pain points for services and solutions marketing. At ITSMA, Jeff works directly with member companies to help them take best advantage of ITSMA resources and to provide focused advisory support around go-to-market strategies for technology services and solutions, message platforms and targeted Value Propositions, sales enablement, customer advisory councils and more. Jeff led the effort to develop the current ITSMA Account-Based Marketing^SM Model and works to continually develop the methodology to support and drive today’s business and marketing needs. In addition to Jeff’s role as the Practice Lead for Account-Based Marketing and leader of ITSMA’s Account-Based Marketing Council, he works with member companies on Penetrating New Accounts and on Vertical Marketing strategies and programs.

Jeff started his marketing career at Digital Equipment Corporation, where, during his 18-year tenure, he created and implemented the company’s first marketing plans for both the Systems Integration and IT Outsourcing. While at Digital, Jeff was also a founding member of ITSMA and represented Digital on ITSMA’s Board of Advisors from the association’s inception in 1994 through 1996.

After his time at Digital, Jeff moved to EMC, where he created the company’s first revenue-producing professional services business. He also led the effort to create the first Consulting Service offerings for this new business. From there, Jeff was VP Marketing for Parametric Technologies Global Services. After PTC he served as Vice President of technology consulting for Wallwork Curry McKenna, a Boston-based marketing and advertising agency.

Most recently, Jeff spent the last two years designing, building and implementing the ABM program for CA Technologies in North America which involved creating integrated sales and marketing actionable campaigns.

Jeff holds a BBA in Marketing from Hofstra University and an MBA from Long Island University. He is also a graduate of the Tuck Executive Program at Dartmouth College.

Anna Whiting

Senior Research Manager
awhiting@itsma.com

Anna is a senior research analyst for ITSMA. She is responsible for designing, conducting, managing and delivering custom research projects, and researching and writing membership deliverables. She has conducted numerous brand awareness studies, benchmarking analyses, buyer wants and needs evaluations, and value proposition testing. Some prominent projects include writing How Customers Choose: Insights into Winning More Business, and subsequent articles on this topic.

Anna has been in market research since 1994. She has expertise in qualitative and quantitative data collection and analyses for a wide range of technology customers.

Prior to ITSMA, Anna was a consultant in Gartner’s Market and Business Strategy Consulting group where she conducted custom research and consulting projects, authored white papers, conducted vertical analyses, and assisted corporations with their partner and alliance programs.

Anna received a BA in political science from Syracuse University and a master’s degree in Pacific International Affairs with a specialization in international management and Latin America from the University of California, San Diego. She is also an avid yoga practitioner.

Kerry Johnston

Services Director, ITSMA Europe
kjohnston@itsma.com

Kerry oversees member relationships and manages our portfolio of consulting projects in Europe. In addition Kerry is responsible for member content and thought leadership within Europe.

Kerry brings more than 15 years of marketing experience in the IT and communications sector, and prior to joining ITSMA she was head of marketing North Europe at SITA. During her time at SITA Kerry played an important role in the introduction of solutions marketing and the launch of a new professional services practice in the region. She also has strong analytical capabilities, having led a number of research and analysis projects within Europe on specific market segments and industry trends. In addition, Kerry has considerable experience in the development and implementation of regional marketing plans, strategic market studies, customer analysis, and implementation of targeted campaigns.

Kerry has a BA (hons) Degree in International Marketing and holds the CIM Diploma in Marketing.

Tina Fahmy

Membership Services Manager
tfahmy@itsma.com

Tina joined the UK team early in 2011 to provide member services to organizations in Europe. She oversees the recruitment of new members and is responsible for the account management of existing members. She also manages the annual calendar of events in Europe, including Inner Circle Meetings, Roundtable and Thought Leadership seminars, and recruitment and management of students onto the ITSMA Diploma in Marketing Services and Solutions Business.

Tina has many years of multi-functional management experience in marketing and training across a variety of industries, including IT and Outsourcing, international project management, a national children’s charity, a national SME business and training advisory body, and the recruitment profession. Of her many achievements, Tina highlights the set-up of a training, learning and consultancy business for the children’s charity Barnardo’s as most rewarding.

Tina holds PRINCE2 project management and is completing the CIM Professional Diploma in Marketing. She also volunteers for Young Enterprise, a national school-age business mentoring scheme.

Dirk Mullenger

Director, Client Engagement
dmullenger@itsma.com

As Director, Client Engagement with ITSMA, Dirk’s responsibilities include Client Relations with ITSMA members, as well as New Member Development for North America. Dirk also oversees Event sales and sponsorships.

Dirk has been with ITSMA since its inception in 1994, where he worked with the founder handling events sales; then managed a team for event sales; he then led membership sales and built the corporate member base to over 100 companies.

Dirk has a Bachelor of Arts degree in English from University of Iowa, where he graduated from the Undergraduate Writers Workshop; he also conducted a year-long studies program at the Sorbonne in Paris, France, and studied music at the Musicians Institute, in Los Angeles, California. Dirk is married and has four children.

Lore Griffith

Director, Member Engagement
lgriffith@itsma.com

Lore Griffith is a Member Engagement Director at ITSMA. She is responsible for developing ITSMA member relations and activities through selling and delivering consulting/professional services and project management. Lore is also responsible for managing and scoping consulting and research projects for ITSMA members.

Prior to joining ITSMA in 2001, Lore was a principal at Boston-based Treacy & Company, a boutique strategy consulting firm that served companies in telecommunications, industrial products, financial services, transportation, and retailing. As a founding member, she had responsibility for managing business development activities and public relations.

While at CSC/Index, Lore was a Business Development Manager, working with a team focused on developing the company’s strategy consulting practice, as well as conducting research. In addition, she managed the marketing campaign for the New York Times Best Seller, The Disciple of Market Leaders.

Lore has a Bachelor of Science degree from Lesley College.

Jeanne Brown

Senior Manager, Member Communications & Community
jbrown@itsma.com

Jeanne is the Senior Manager, Member Communications & Community at ITSMA, and is responsible for the company’s marketing and communication efforts, including member outreach, website management, and social media.

Jeanne has been a B2B marketer and writer since 1994. She has extensive experience in developing strategic messages and managing marketing projects that span multiple media and reach diverse audiences, including CEOs, clients, and front-line employees.

Prior to ITSMA, Jeanne spent nearly 12 years at Accenture in a variety of marketing roles. She was the Executive and Internal Communications Lead for Global Financial Services, Global Facilities & Services, US Operations, and the Supply Chain Management Practice. She managed the case study process across many service lines and industries, edited Accenture’s employee magazine, helped launch Accenture’s internal portal, and played an integral role in the company’s rebranding efforts in 2001.

Jeanne began her career in marketing at State Street Global Advisors, where she wrote three quarterly newsletters, educational books on investment strategies, advertising copy, direct mail pieces, sales presentations, and investment fund fact sheets.

She graduated cum laude from Middlebury College in Middlebury, VT, with a Bachelor of Arts degree in English Literature, and took graduate courses in Technical and Professional Writing at Northeastern University in Boston.

ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.