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Our Team

Dave oversees all ITSMA strategy, partnerships, and international operations. He also moderates numerous ITSMA conferences and speaks at a variety of industry and client events.

Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization’s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan, serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide.

Prior to joining ITSMA, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway’s first “Service Trends and Forecast” study and launched the company’s inquiry hotline service.

Dave holds a Bachelor of Arts degree in Economics from Denison University and an M.B.A. from Northwestern University’s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg’s MBA program.

Julie oversees ITSMA’s thought leadership development and custom research. She has authored numerous reports and articles on technology services trends, marketing, branding, and sales topics, and is a frequent speaker at public events and client meetings. Julie created ITSMA’s Solutions Roadmap and Services Competency Assessment, developed a balanced scorecard approach to measuring services marketing performance, and designed ITSMA’s 360° brand assessment research, which helps companies better understand how their brands are perceived by customers, prospects, partners, employees, and influencers.

Prior to joining ITSMA in 1996, Julie was an analyst with State Street Research. Earlier, Julie was the director of professional services research for Dataquest and manager of research for The Ledgeway Group.

Julie holds a Bachelor of Science degree from the University of Pennsylvania, where she graduated summa cum laude and was elected a member of Phi Beta Kappa. She also has a Master of Science in Management from the MIT Sloan School of Management, where she was named a Seley Scholar.

Richard leads ITSMA Europe’s thought leadership research, executive events, professional development programmes, and consultancy, all designed to keep members and clients at the forefront of marketing practice. Although qualified as a Control Systems engineer with grounding in the aerospace industry, Richard has 30 years of marketing, business development, general management, and consultancy experience.

Prior to joining ITSMA, Richard held board positions with global technology-based businesses in the UK, France, and the USA, across the software, systems, telecommunications and services sectors. As President of European operations for NASDAQ quoted Odetics Group, Seymour managed and developed the business in numerous industries. Prior to Odetics, Richard was MD of AT&T’s financial services business, and executive director of Apricot Computers Plc, where he held positions as Sales and Marketing Director, and Managing Director of the International business, which included a period in Paris, France running the French subsidiary.

In recent times, Richard has provided go-to-market consulting and board level advice with businesses such as BT, Hays Plc, and emerging technology players such as Kainos Software.

Richard studied for an Msc at Cranfield Institute of Technology and received an MCIT, is fluent in French, is an avid tennis player and runs marathons. He can be reached at rseymour@itsma.com and (0)1628 603130 in our Burnham office in Buckinghamshire.

Kohmoto-san is the managing director of ITSMA and president of Japan-ITSMA founded in 1999. He is responsible for business development and research execution in Japan. He is also the president of Services Strategies, Inc., a company he founded in 1996 to advance the state of the IT services industry in Japan.

Kohmoto-san currently sits on the Board of Advisors for AFSMI and is president of the organization’s Samurai Chapter, which he co-founded in 1989. In 2007, he received the “Tom Evans Lifetime Achievement Award” from AFSMI in recognition of a lifetime of accomplishment in the services management arena.

For nearly three decades, Kohmoto-san held responsibility for services market research and strategy at Hitachi Electronics Services Co., Ltd.

Tammy Ribaudo brings over 20 years of services marketing, sales, and consulting experience to ITSMA. In her role, Tammy is responsible for managing ITSMA’s member councils, providing consulting to ITSMA members, contributing to ITSMA workshops and training courses, and developing new members. Tammy is a long-time associate of the firm who served as the director of ITSMA’s Services Marketing Professional Program from 2001-2004. She has also provided consulting on a number of client engagements.

Prior to joining ITSMA, Tammy ran Elevista, a marketing consultancy, held senior marketing roles at CSC Consulting, Arthur D. Little, Inc., and LeadingSide, and spent eight years in sales and marketing with Infotec Development, a systems integrator focused primarily on serving the defense industry.

During her time at LeadingSide, an international provider of knowledge management solutions, Tammy was vice president of global marketing, managing efforts to create and launch a new corporate vision and brand strategy. Before joining LeadingSide, Tammy served as vice president of marketing for the worldwide consulting firm Arthur D. Little (ADL), where she led the management consulting group’s integrated marketing initiatives. She also served as ADL’s director of global key-client management, helping the company strengthen client relationships and increase sales with its largest accounts. In that role, Tammy worked with a council of ADL’s most senior global executives to improve collaboration around key accounts across the company; in its first year alone, the program increased the teams’ sales with their key clients by an average of 40%. Prior to that, Tammy led marketing efforts for a major geographic region at CSC Consulting, where she also worked on client projects. At Infotec Development, she managed sales, public relations, and marketing activities.

Tammy holds a Bachelor of Arts degree from Colorado State University.

Chris Koch works closely with ITSMA’s leadership team, executive councils, business partners, clients, and subject matter experts to carry out surveys and develop compelling research and thought leadership on marketing and sales trends, solutions, and technology industry issues. An award-winning writer and editor, Koch brings over 25 years of experience in journalism, and more than 10 years covering information technology and business. Koch most recently served as executive editor for CIO, a trade magazine for chief information officers and other IT leaders. He was responsible for conceiving, assigning, and editing feature stories and columns on IT strategy, and directed and developed content for special sections and surveys. In addition, Koch authored a popular blog (“Koch’s IT Strategy”) on CIO’s website and was frequently a speaker at technology conferences.

Before CIO, Koch was a communications manager in marketing for Computer Sciences Corporation, where he developed and wrote thought leadership content on business and IT strategy for internally-generated publications and the general press. He also helped edit and market The Discipline of Market Leaders, a best-selling book on business strategy.

Koch began his career as a reporter for a variety of newspapers and as a founding editor of Bicycle Guide magazine, a consumer magazine about cycling, a sport about which he remains way too passionate.

Katie Gustin is a Senior Research Analyst at ITSMA who manages research
projects and researches and writes membership deliverables. Katie is
responsible for managing ITSMA’s highly regarded Competency Assessment
Program and online member surveys-including the essential annual ITSMA
survey on Services Marketing Budgets and Trends and ITSMA’s annual study
of B2B buyers, “How Customers Choose.” Katie is experienced and
knowledgeable in conducting both primary and secondary research and in
using research data analysis software tools, such as SPSS.

Katie has a Bachelor of Science in Business Administration degree from
the School of Management, Boston University, where she concentrated in
Marketing and Finance.

Philip works with ITSMA president and CEO Dave Munn to advise him on the organization’s European growth strategy and overall business strategy. For three years, Philip served as a vice president of ITSMA in London, working with European and global members on a range of marketing strategy and sales efforts.

Philip joined ITSMA from IBM, where he led strategy for IBM Global Services and helped them develop and implement a continuous strategic planning process. Earlier at IBM Philip headed marketing for IBM Global Services in EMEA. While at IBM, Philip was a member of ITSMA’s Board of Advisors and assisted in the launch of ITSMA Europe.

Philip currently serves as Head of Marketing at Fujitsu Services, a leading IT services company in Europe, the Middle East, and Africa, with revenues of €3.33 billion.

In 1983, Dick started the annual ServiceTrends conferences in the United States and Europe which quickly became two of the services industry’s most heavily attended events. Ledgeway was acquired by Dataquest, a Dun & Bradstreet Company, in January of 1990. Dick served there in a number of executive positions until his departure in January 1993. Dataquest is now a division of Gartner.

Dick holds degrees from Yale University and Harvard Business School. Prior to founding Ledgeway worked for Xerox, Itek, and Digital Equipment Corporation.

ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.