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ITSMA is based in Lexington, Massachusetts, and has offices
in the United States, the United Kingdom, and Japan.
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| “ITSMA keeps my team on the cutting edge of what's
happening in services marketing.” |
| –Stef Van
Aarle, Vice President Marketing & Strategy, Lucent |
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 ITSMA (IT Services Marketing Association) is a membership community
for marketing executives who market and sell technology-related
services and solutions. With nearly 100 Corporate Members around
the globe, including Accenture, Cisco, Hewlett-Packard, IBM, Microsoft,
Oracle, SAP, and Wipro, ITSMA provides best practice insight,
an active leadership community, and hands-on advisory guidance
around the unique requirements for marketing technology services
and solutions.
ITSMA’s mission is to raise the bar for services and solutions
marketing. We do this by:
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Maintaining an active leadership community
to facilitate peer sharing and networking |
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Setting the thought leadership agenda in the
services and solutions marketing space through continuous
research into industry trends, benchmarks, and best practices |
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Improving the business results of member companies
by creating customized, research-based programs geared directly
to the top marketing challenges facing each firm |
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View the ITSMA
Marketing Framework, which outlines the comprehensive
approach to marketing required for success in today’s
market. |
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Learn more about the benefits
of Corporate Membership. |
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