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Executives |
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David C. Munn Dave oversees all ITSMA strategy, partnerships, and international operations. He also moderates numerous ITSMA conferences and speaks at a variety of industry and client events. Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization’s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan, serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide. Prior to joining ITSMA, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway’s first “Service Trends and Forecast” study and launched the company’s inquiry hotline service. Dave holds a Bachelor of Arts degree in Economics from Denison University and an M.B.A. from Northwestern University’s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg’s MBA program. |
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Julie Schwartz Julie oversees ITSMA's thought leadership development and custom research. She has authored numerous reports and articles on technology services trends, marketing, branding, and sales topics, and is a frequent speaker at public events and client meetings. Julie created ITSMA's Solutions Roadmap and Services Competency Assessment, developed a balanced scorecard approach to measuring services marketing performance, and designed ITSMA's 360° brand assessment research, which helps companies better understand how their brands are perceived by customers, prospects, partners, employees, and influencers. Prior to joining ITSMA in 1996, Julie was an analyst with State Street Research. Earlier, Julie was the director of professional services research for Dataquest and manager of research for The Ledgeway Group. Julie holds a Bachelor of Science degree from the University of Pennsylvania, where she graduated summa cum laude and was elected a member of Phi Beta Kappa. She also has a Master of Science in Management from the MIT Sloan School of Management, where she was named a Seley Scholar. |
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Robert M. Baginski, Ph.D. Bob leads ITSMA's consulting and training activities, helping to scope, propose, manage, and deliver custom projects. A 25-year veteran of professional services marketing, Bob is an expert in the consulting, systems integration, and outsourcing marketplace. He speaks frequently about marketing strategy, market and client development, positioning and brand, thought leadership, and communications. Before joining ITSMA, Bob served as the senior vice president of Global Marketing and Communications for Satyam, where he introduced a marketing program to reposition Satyam from an Indian outsourcing provider to a global consulting, technology services, and outsourcing/BPO leader. Prior to Satyam, Bob spent eight years at Accenture, where he was the global director of integrated marketing for the company’s Business Consulting unit. He also led marketing for the company’s Supply Chain Management and Enterprise Business Solutions businesses, directed Accenture’s Thought Leadership marketing and Credentials programs, and served on the company’s Marketing Management Committee and Business Consulting Leadership Team. Before joining Accenture, Bob was the partner/director of marketing for the CSC Consulting Group. Prior to CSC, Bob built comprehensive marketing programs at four other organizations: Ernst & Whinney, Cleveland Consulting Associates, a global manufacturer, and a regional law firm. He has also taught English, literature, and writing at universities. |
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Ajit N. Maira With forty years of experience in marketing, strategy, sales, and consulting, Ajit leads ITSMA’s member engagement team, which works with member companies to provide advisory support on marketing and sales challenges and to ensure that they receive maximum value from their memberships. His areas of expertise include:
Prior to joining ITSMA, Ajit served as principal and owner of a management and marketing consulting firm where he worked with over 25 companies on a variety of projects. Before launching his consulting practice, he served as a senior vice president and technology strategist at CA. Over the years, he has held leadership roles in marketing, sales, and services for Steinbrecher Corporation, Concord Data Systems, Raytheon Data Systems, Burroughs, Xerox, Digital Equipment Corp., and IBM. Ajit received a Bachelor of Technology (Mechanical Engineering) degree from the Indian Institute of Technology, New Delhi. He guest lectures at Bryant University and has guest lectured at the Sloan School. He currently serves on the Board of Directors for the Gift of Hearing Foundation. |
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Richard Seymour Richard leads ITSMA Europe's thought leadership research, executive events, professional development programmes, and consultancy, all designed to keep members and clients at the forefront of marketing practice. Although qualified as a Control Systems engineer with grounding in the aerospace industry, Richard has 30 years of marketing, business development, general management, and consultancy experience. Prior to joining ITSMA, Richard held board positions with global technology-based businesses in the UK, France, and the USA, across the software, systems, telecommunications and services sectors. As President of European operations for NASDAQ quoted Odetics Group, Seymour managed and developed the business in numerous industries. Prior to Odetics, Richard was MD of AT&T’s financial services business, and executive director of Apricot Computers Plc, where he held positions as Sales and Marketing Director, and Managing Director of the International business, which included a period in Paris, France running the French subsidiary. In recent times, Richard has provided go-to-market consulting and board level advice with businesses such as BT, Hays Plc, and emerging technology players such as Kainos Software. Richard studied for an Msc at Cranfield Institute of Technology and received an MCIT, is fluent in French, is an avid tennis player and runs marathons. He can be reached at rseymour@itsma.com and (0)1628 603130 in our Burnham office in Buckinghamshire.
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Masafumi Kohmoto Kohmoto-san is the managing director of ITSMA and president of Japan-ITSMA founded in 1999. He is responsible for business development and research execution in Japan. He is also the president of Services Strategies, Inc., a company he founded in 1996 to advance the state of the IT services industry in Japan. Kohmoto-san currently sits on the Board of Advisors for AFSMI and is president of the organization’s Samurai Chapter, which he co-founded in 1989. In 2007, he received the "Tom Evans Lifetime Achievement Award" from AFSMI in recognition of a lifetime of accomplishment in the services management arena. For nearly three decades, Kohmoto-san held responsibility for services market research and strategy at Hitachi Electronics Services Co., Ltd. |
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Lori Weiner Lori develops and manages ITSMA’s multiclient brand tracking studies, performance benchmarking studies, and leads custom research engagements with select member companies. Before joining ITSMA, Lori was a director in the Services practice of the GartnerConsulting Technology Marketplace unit. There, she directed and conducted custom market research and consulting engagements ranging from product and market evaluations and assessments to competitive and strategic analyses. At Gartner, she focused especially on the organizational, marketing, financial, and operational issues affecting IT service vendors. In addition to her client responsibilities, Lori oversaw the professional development of a team of consultants. She has contributed articles to the popular trade press and has spoken at several industry conferences. Lori holds a Bachelors of Arts degree from Wellesley College and an MBA from the University of Massachusetts at Amherst, where she was elected a member of the Beta Gamma Sigma honor society. |
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Tammy Ribaudo Tammy Ribaudo brings over 20 years of services marketing, sales, and consulting experience to ITSMA. In her role, Tammy is responsible for managing ITSMA's member councils, providing consulting to ITSMA members, contributing to ITSMA workshops and training courses, and developing new members. Tammy is a long-time associate of the firm who served as the director of ITSMA's Services Marketing Professional Program from 2001-2004. She has also provided consulting on a number of client engagements. Prior to joining ITSMA, Tammy ran Elevista, a marketing consultancy, held senior marketing roles at CSC Consulting, Arthur D. Little, Inc., and LeadingSide, and spent eight years in sales and marketing with Infotec Development, a systems integrator focused primarily on serving the defense industry. During her time at LeadingSide, an international provider of knowledge management solutions, Tammy was vice president of global marketing, managing efforts to create and launch a new corporate vision and brand strategy. Before joining LeadingSide, Tammy served as vice president of marketing for the worldwide consulting firm Arthur D. Little (ADL), where she led the management consulting group’s integrated marketing initiatives. She also served as ADL’s director of global key-client management, helping the company strengthen client relationships and increase sales with its largest accounts. In that role, Tammy worked with a council of ADL's most senior global executives to improve collaboration around key accounts across the company; in its first year alone, the program increased the teams’ sales with their key clients by an average of 40%. Prior to that, Tammy led marketing efforts for a major geographic region at CSC Consulting, where she also worked on client projects. At Infotec Development, she managed sales, public relations, and marketing activities. Tammy holds a Bachelor of Arts degree from Colorado State University. |
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Jeff Sands With more than 30 years of experience in technology marketing, sales, and business development, Jeff brings a keen understanding of the priorities and pain points for services and solutions marketing. At ITSMA, Jeff works directly with member companies to help them take best advantage of ITSMA resources and to provide focused advisory support around go-to-market strategies for technology services, portfolio rationalization, sales enablement, and more. Jeff started his marketing career at Digital Equipment Corporation, where, during his 18-year tenure, he created and implemented the company’s first marketing plans for both the systems integration and outsourcing professional services businesses. While at Digital, Jeff was also a founding member of ITSMA and represented Digital on ITSMA’s Board of Advisors from the association’s inception in 1994 through 1996. After his time at Digital, Jeff moved to EMC, where he created the company’s first revenue-producing professional services. Most recently, he served as vice president of technology consulting for Wallwork Curry McKenna, a Boston-based marketing and advertising agency. Jeff holds a B.B.A in Marketing from Hofstra University and an M.B.A from Long Island University. He is also a graduate of the Tuck Executive Program at Dartmouth College. |
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Steve Hurley As the former head of ITSMA’s member engagement activities in North America, Steve continues to work with ITSMA on select projects and event programs. For eight years, Steve served in senior roles at ITSMA, where he oversaw development and delivery of the company’s core educational programs on services and solutions marketing. He also helped create or refine many of ITSMA’s consulting methodologies and frameworks on such topics as: growing a solutions business; rationalizing services portfolios; improving demand through Account-Based Marketing; and enhancing customer relationship programs. Prior to joining ITSMA, Steve worked for Arthur D. Little, Inc. (ADL), a global management consulting company that had offices in over 45 countries. Among other accomplishments at ADL, Steve was responsible for creating its first corporate university, leading to standardized learning and development programs across all parts of the firm worldwide. Steve holds a Bachelor of Science degree in Economics and Math from the University of Windsor in Windsor, Ontario, and a Master of Science in Management from the Arthur D. Little School of Management. |
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Philip Oliver Philip works with ITSMA president and CEO Dave Munn to advise him on the organization's European growth strategy and overall business strategy. For three years, Philip served as a vice president of ITSMA in London, working with European and global members on a range of marketing strategy and sales efforts. Philip joined ITSMA from IBM, where he led strategy for IBM Global Services and helped them develop and implement a continuous strategic planning process. Earlier at IBM Philip headed marketing for IBM Global Services in EMEA. While at IBM, Philip was a member of ITSMA's Board of Advisors and assisted in the launch of ITSMA Europe. Philip currently serves as Head of Marketing at Fujitsu Services, a leading IT services company in Europe, the Middle East, and Africa, with revenues of €3.33 billion. |
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Richard C. Munn Chairman and Founder Dick Munn founded the Information Technology Services Marketing Association (ITSMA) in 1994. Prior to forming ITSMA, Dick founded The Ledgeway Group in 1981 and subsequently grew it to a leadership position in the Information Technology industry for services research and analysis. Dick became one of the services industry's most visible spokesmen. He has written extensively on industry issues and was a frequent speaker at major industry events. In 1983, Dick started the annual ServiceTrends conferences in the United States and Europe which quickly became two of the services industry's most heavily attended events. Ledgeway was acquired by Dataquest, a Dun & Bradstreet Company, in January of 1990. Dick served there in a number of executive positions until his departure in January 1993. Dataquest is now a division of Gartner. Dick holds degrees from Yale University and Harvard Business School.
Prior to founding Ledgeway worked for Xerox, Itek, and Digital Equipment
Corporation. |
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