"Excellent presenters both days of the conference. I will take
16 ideas back to present to our services marketing group for discussion
and implementation."
—Matt Irwin, Service Marketing Manager, Diebold
"A tremendous briefing on digital marketing. Thanks for making
it concise and relevant."
—Barb Holland, Communications Director, CSC
"ITSMA's workshop provided an invaluable opportunity to take
a step back from the demands of tactical marketing and focus on my
company's solutions strategy. The discussions and networking were particularly
useful, as they allowed me to hear from my peers how they're dealing
with the challenges of going to market as a solutions company, what's
working for them, and what's not. I came away with a number of practical
ideas to take back to my team, and was pleased to have real world examples
and case studies to back them up."
"Accelerating the transition to solutions marketing is a significant
issue for IBM and IBM Global Services and we continue to look to ITSMA's
expertise for ideas and insight as we make our transition."
—Mary McHugh, Vice President, Marketing, Sales, & Business
Operations, IBM