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We're looking for a dynamic and professional Marketing Communications Manager to join our team in Lexington, MA. Working with the Senior VP of Marketing, you’ll develop and implement a wide variety of marketing initiatives to promote our membership and thought leadership offerings. If you pride yourself on having a high level of drive and creativity, excellent writing skills and a willingness to roll up your sleeves and work proactively alongside a fun and dedicated team of professionals, this is a great opportunity to take the next step in your career and have an impact in a growing, global company.
Principal Duties and Responsibilities:
Corporate Messaging
- Help refine key stories and messages to promote ITSMA and its services and capabilities
External Marketing Collateral
- Write, edit, and support development of a wide range of Web pages, datasheets, marketing presentations, success stories, event invitations, press releases, report summaries and alerts, and other promotional activities
- Brainstorm new ways to promote our community and thought leadership
- Assist with creation of blogs, podcasts, and other interactive Web media
Member Communications
Coordinate production and contribute to ITSMA’s:
- Monthly Marketing Newsletter
- Monthly Research Digest
- Quarterly sponsor mailing
- Provide assistance with writing of new member deliverables when requested
Marketing Campaigns
- Manage and contribute to ongoing email and direct mail marketing campaigns for membership, events, research studies, and other ITSMA offers
Reference Management
- Manage reference management system
- Write and edit qualification summaries, testimonials, and success stories
Event Planning and Execution
- Assist in developing themes and agenda for ITSMA conferences, forums, workshops, roundtables, and briefings
- Assist in recruiting speakers for events
- Assist with event planning as necessary, including look and feel, set-up, skits/presentations, etc.
Marketing Excellence Awards Program
- Assist with annual awards program, including category selection, judging, finalist and winner promotion, award ceremony presentations, and PR
Public Relations
- Communicate significant company initiatives through press releases, contact with media influencers, and bylined articles
Requirements:
- 3-5 years experience. Degree in English, Journalism, Communications, or Marketing preferred
- Excellent writing, editing, and proofreading skills required
- Experience with digital, online, and social web marketing channels a plus
- Ability to work independently and creatively in a fast-paced environment with multiple responsibilities and deadlines
- Confident and outgoing manner; excellent interpersonal skills; team player; great follow-through skills
- Proficiency in database applications, Microsoft PowerPoint, and online research
ITSMA offers its employees a modern, comfortable, business-casual environment and a full range of benefits including health and dental, 401(k), flexible spending accounts, and generous paid time off. If you are interested in applying for this position, please submit your resume to hr@itsma.com today. Thank you!
About ITSMA
ITSMA specializes in helping companies market and sell services and solutions.
As a membership organization, we work with the world's leading technology,
communications, and professional services firms to generate new business, strengthen
customer loyalty, and increase brand differentiation. Through research, consulting,
training, and community we provide the insight companies need to improve marketing
impact, sales performance, and business results. ITSMA is based in Lexington,
Massachusetts, and has offices in the United States, the United Kingdom, and
Japan. Learn more at www.itsma.com.
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