ITSMA helps B2B companies market and sell services and solutions more effectively. We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA’s current members include business leaders such as AT&T, Capgemini, Cisco, Cognizant, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, Siemens, and Tata Consultancy Services, among others. Our custom research, consulting, and training cover topics such as Account Based Marketing, Brand Positioning, Thought Leadership Marketing, Loyalty and Net Promoter, Sales Enablement, Social Media, and Solutions Marketing.
Since 1994, ITSMA has become an indispensable resource to marketing leaders and their organizations by:
- Advancing marketing practices and the impact marketing can have on business success
- Helping B2B marketers set their priorities to improve business impact
- Identifying trends and emerging opportunities through research
- Facilitating a vibrant leadership community of marketing peers for collaborative learning and benchmarking
- Providing professional development and leadership development guidance
Learn more about the benefits of Corporate Membership.