“ITSMA keeps my team on the cutting edge of what’s happening in services marketing.”

–Stef Van Aarle, Senior Vice President, Services, Europe & North America, Alcatel-Lucent

ITSMA (IT Services Marketing Association) is a membership community for marketing executives who market and sell technology-related services and solutions. With nearly 100 Corporate Members around the globe, including Avaya, BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, Oracle, Symantec, and Tata Consultancy Services, ITSMA provides best practice insight, an active leadership community, and hands-on advisory guidance around the unique requirements for marketing technology services and solutions.

ITSMA’s mission is to raise the bar for services and solutions marketing. We do this by:

	Maintaining an active leadership community to facilitate peer sharing and networking
	Setting the thought leadership agenda in the services and solutions marketing space through continuous research into industry trends, benchmarks, and best practices
	Improving the business results of member companies by creating customized, research-based programs geared directly to the top marketing challenges facing each firm
		View the ITSMA Marketing Framework, which outlines the comprehensive approach to marketing required for success in today’s market.
		Learn more about the benefits of Corporate Membership.