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| Do You Need a Chief Marketing Technologist? |
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Document
Type: Viewpoint
Pub. Date: April 5, 2011 Ref. Number:
V0052 |
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| Globalizing Marketing: How to Sync Headquarters and Field Marketing |
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Document
Type: Viewpoint
Pub. Date: May 14, 2010 Ref. Number:
V0051 |
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| Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations |
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Document
Type: Viewpoint
Pub. Date: March 15, 2010 Ref. Number:
V0050 |
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| How IBM Uses Analytics to Predict Marketing Success |
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Document
Type: Viewpoint
Pub. Date: March 5, 2010 Ref. Number:
V0048 |
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| The “Marketing” Enterprise of the Future |
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Document
Type: Viewpoint
Pub. Date: August 20, 2009 Ref. Number:
V0049 |
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| Use Analytics to Predict the Future |
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Document
Type: Viewpoint
Pub. Date: July 7, 2009 Ref. Number:
V0047 |
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| The Ultimate Challenge for Marketers: To Speak Like Human Beings |
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Document
Type: Viewpoint
Pub. Date: January 12, 2009 Ref. Number:
V0046 |
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| Two Extremes that Will Clarify Your Launch Strategy |
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Document
Type: Viewpoint
Pub. Date: November 25, 2008 Ref. Number:
V0045 |
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| The ROI of Community |
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Document
Type: Viewpoint
Pub. Date: October 6, 2008 Ref. Number:
V0044 |
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| How to Create Marketing Content that Sales Will Actually Use |
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Document
Type: Viewpoint
Pub. Date: September 23, 2008 Ref. Number:
V0043 |
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| 17 Ways to Create More Valuable Leads |
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Document
Type: Viewpoint
Pub. Date: August 11, 2008 Ref. Number:
V0042 |
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| Close the Loop: How to Build an Effective Lead-Nurturing Process |
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Document
Type: Viewpoint
Pub. Date: July 9, 2008 Ref. Number:
V0041 |
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| How to Get Started in Social Media |
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Document
Type: Viewpoint
Pub. Date: April 30, 2008 Ref. Number:
V0040 |
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| The Software Gap: How Emerging Generations and Markets Will Impact Marketers – An Interview with Bruce Richardson |
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Document
Type: Viewpoint
Pub. Date: March 24, 2008 Ref. Number:
V0039 |
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| Collateral Damage: Why B2B Marketers Need to Stop Writing Brochures and Get Customers Talking—An Interview with Larry Weber |
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Document
Type: Viewpoint
Pub. Date: March 4, 2008 Ref. Number:
V0038 |
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| Sticky Ideas: How to Make B2B Marketing Messages More Memorable – An Interview with Chip Heath |
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Document
Type: Viewpoint
Pub. Date: January 24, 2008 Ref. Number:
V0037 |
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| Sustainability – Substance Over Spin: An interview with Janet Blake, Head of Global CSR, BT plc |
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Document
Type: Viewpoint
Pub. Date: November 26, 2007 Ref. Number:
V0036 |
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| Collaboration Marketing: Creating Value through Relationships |
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Document
Type: Viewpoint
Pub. Date: July 30, 2007 Ref. Number:
V0034 |
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| Establishing Marketing as a Leadership Function |
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Document
Type: Viewpoint
Pub. Date: July 12, 2007 Ref. Number:
V0035 |
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| Achieving Growth Through Innovation: Marketing’s Leadership Role |
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Document
Type: Viewpoint
Pub. Date: March 13, 2007 Ref. Number:
V0033 |
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| Five Lessons for Competing in the Global Market: An Interview with Malcolm Frank, Cognizant’s SVP of Marketing and Strategy |
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Document
Type: Viewpoint
Pub. Date: January 24, 2007 Ref. Number:
V0032 |
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| Partnering for Success: How to Build Effective Relationships with IT Services Providers |
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Document
Type: Viewpoint
Pub. Date: September 12, 2006 Ref. Number:
V0031 |
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| Best Practices in Developing and Disseminating High-Performance Thought Leadership |
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Document
Type: Viewpoint
Pub. Date: August 22, 2006 Ref. Number:
V0030 |
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| Managing Online Conversations: Naked Marketing in a Digital World |
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Document
Type: Viewpoint
Pub. Date: June 26, 2006 Ref. Number:
V0029 |
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| CIOs Speak Their Minds on Relationships, Risk Sharing, and How Marketing Can Grab Their Attention |
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Document
Type: Viewpoint
Pub. Date: June 6, 2006 Ref. Number:
V0028 |
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