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| How Cloud Computing will Change Marketing |
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Document
Type: Online Briefing
Pub. Date: October 11, 2010 Ref. Number:
OLB101005 |
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| How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: October 26, 2009 Ref. Number:
F016 |
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| How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: October 25, 2009 Ref. Number:
F016EU |
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| How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: Ref. Number:
F016US |
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| Understanding Changing Buyer Behavior: Marketing Programs and Tactics that Work Today |
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Document
Type: Online Briefing
Pub. Date: September 23, 2009 Ref. Number:
OLB090917 |
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| How to Organize Your Company to Deliver Solutions: ITSMA’s Solutions Organizational Integration Model |
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Document
Type: Update
Pub. Date: July 20, 2009 Ref. Number:
U0067 |
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| How to Develop a Complex Solution: HP’s Data Center Transformation |
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Document
Type: Case Study
Pub. Date: April 14, 2009 Ref. Number:
CS0020 |
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| The Steps to Vertical Market Leadership: ITSMA’s Vertical Maturity Model |
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Document
Type: Update
Pub. Date: May 27, 2008 Ref. Number:
U0061 |
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| The Solutions Journey Unfolds: ITSMA’s Updated Solutions Roadmap |
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Document
Type: Update
Pub. Date: December 5, 2007 Ref. Number:
U0056 |
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| 2007 How Customers Choose Solution Providers |
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Document
Type: Focus Report
Pub. Date: November 2, 2007 Ref. Number:
F013 |
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| Getting Everyone on the Same Page: The Solutions Taxonomy |
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Document
Type: Tool
Pub. Date: August 20, 2007 Ref. Number:
TB037 |
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| Collaboration Marketing: Creating Value through Relationships |
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Document
Type: Viewpoint
Pub. Date: July 30, 2007 Ref. Number:
V0034 |
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| Demonstrating the Value of Solutions: Three Steps to a Compelling Case |
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Document
Type: Online Briefing
Pub. Date: April 11, 2007 Ref. Number:
OLB070410 |
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| From Skunkworks to Solutions Success: Marketing Leads BEA’s Transformation |
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Document
Type: Case Study
Pub. Date: February 12, 2007 Ref. Number:
CS0015 |
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| Solutions: Showing Value and Winning Business |
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Document
Type: Update
Pub. Date: January 2, 2007 Ref. Number:
U0053 |
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| Winning Public Sector Solutions Contracts in Europe |
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Document
Type: Online Briefing
Pub. Date: August 23, 2006 Ref. Number:
EVN060323 |
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| Moving to Solutions 2006: An ITSMA Handbook |
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Document
Type: Handbook
Pub. Date: June 15, 2006 Ref. Number:
MK0532 |
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| Solutions Metrics: Quantifying and Reporting Value |
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Document
Type: Update
Pub. Date: February 28, 2006 Ref. Number:
U0050 |
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| Transforming Marketing for a Solutions World |
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Document
Type: Online Briefing
Pub. Date: May 31, 2005 Ref. Number:
OLB052505 |
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| Rethinking Marketing in a Solutions World |
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Document
Type: Update
Pub. Date: March 12, 2005 Ref. Number:
U0049 |
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| Peeling the Solutions Onion: What Really Works in Marketing and Selling Solutions |
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Document
Type: Online Briefing
Pub. Date: December 14, 2004 Ref. Number:
OLB121404 |
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| The New Buyer Reality: Implications for Sales and Marketing |
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Document
Type: Update
Pub. Date: April 5, 2004 Ref. Number:
U0045 |
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| Communicating Solutions: Why Is It So Difficult? |
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Document
Type: Online Briefing
Pub. Date: March 24, 2004 Ref. Number:
OLB031604 |
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| Marketing Solutions on the Web: Ten Steps to Success |
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Document
Type: Tool
Pub. Date: March 1, 2004 Ref. Number:
TB029 |
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| IT Solutions: The Customers’ Turn to Speak |
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Document
Type: Update
Pub. Date: December 1, 2003 Ref. Number:
U0043 |
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