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All ITSMA Sales Enablement Documents     

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Effective Client-Focused Presentations
Document Type: Tool         
Pub. Date: April 1, 2001        Ref. Number:  TB006

Sales Practices and Metrics Study
Document Type: Sales Study         
Pub. Date: February 1, 2001        Ref. Number:  S002

Computer Sciences Corporation: “Pioneering” New Business Opportunities
Document Type: Case Study         
Pub. Date:         Ref. Number:  SC0030

Tools for Listening to the Customer
Document Type: Tool         
Pub. Date: January 1, 2001        Ref. Number:  TB003

A Day in the Life: Client Visit Checklist
Document Type: Tool         
Pub. Date: December 1, 2000        Ref. Number:  TB002

Find’em, Get’em, and Most Importantly… Keep’em: Best Practices in Sales Force Recruitment and Retention
Document Type: Update         
Pub. Date: November 1, 2000        Ref. Number:  U0031

Closing the Sales and Marketing Gap
Document Type: Sales Study         
Pub. Date: August 1, 2000        Ref. Number:  S001

Strengthening Services Sales: A Client-Centric Approach
Document Type: Update         
Pub. Date: June 1, 2000        Ref. Number:  U0025

Marketing’s Role in Maximizing the Service Sales Engine
Document Type: Online Briefing         
Pub. Date: June 29, 1999        Ref. Number:  OLB062999

Leveraging the Sales Channel: What Services Marketing Can Do to Improve Sales Productivity
Document Type: Update         
Pub. Date: February 1, 1998        Ref. Number:  U0013

Sybase, Inc.: Creating an Integrated Sales Approach to Grow the Professional Services Business
Document Type: Case Study         
Pub. Date: October 1, 1997        Ref. Number:  C0011

ROI Based Sales and Marketing
Document Type: Update         
Pub. Date: September 1, 1997        Ref. Number:  U0010

Managing the Professional Services Marketing Effort
Document Type: Update         
Pub. Date: June 1, 1996        Ref. Number:  U0003

Electronic Data Systems Corporation (EDS): Foundation for a Value-Based Business Model
Document Type: Case Study         
Pub. Date: March 1, 1996        Ref. Number:  C0006

Leveraging the Sales Force to Sell Services
Document Type: Update         
Pub. Date: September 1, 1995        Ref. Number:  U0002

 


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