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All ITSMA Account Planning and Research Documents     

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BT KAM Live: Using Automated Research to Create Better Sales Conversations
Document Type: Case Study        
Pub. Date: May 11, 2012        Ref. Number:  CS0030

Four Stages to Full ABM Adoption
Document Type: Update        
Pub. Date: January 3, 2012        Ref. Number:  U0074

Xerox Global Services’ Competipedia: Using Social Media to Enable the Sales Force
Document Type: Case Study        
Pub. Date: April 1, 2010        Ref. Number:  CS0023

Tackling the Primary Impact Points for Sales Enablement and Productivity
Document Type: Online Briefing        
Pub. Date: March 23, 2010        Ref. Number:  OLB100316

Sales Enablement Practices and Trends: Increasing Marketing’s Impact
Document Type: Benchmarking Study        
Pub. Date: November 6, 2009        Ref. Number:  SV4575

Fujitsu Services: How to Use Segmentation to Prioritise Sales Opportunities
Document Type: Case Study        
Pub. Date: July 24, 2009        Ref. Number:  CS0021

Four Steps to Improving Your Ability to Penetrate New Accounts
Document Type: Update        
Pub. Date: June 23, 2009        Ref. Number:  U0065

Accelerate the Buying Process with Collaborative Account Planning
Document Type: Update        
Pub. Date: May 8, 2009        Ref. Number:  U0064

ITSMA Account-Based Marketing Benchmarking Study
Document Type: Benchmarking Study        
Pub. Date: April 1, 2009        Ref. Number:  B019

Penetrating New Accounts: ITSMA Member Survey Results
Document Type: Benchmarking Study         
Pub. Date: May 14, 2008        Ref. Number:  SV3917

Permission to Play: Penetrating New Accounts
Document Type: Online Briefing         
Pub. Date: March 13, 2008        Ref. Number:  OLB080311

Accelerating the Sales Cycle: High Powered Account Management
Document Type: Online Briefing         
Pub. Date: September 17, 2002        Ref. Number:  OLB091702

Tools for Listening to the Customer
Document Type: Tool         
Pub. Date: January 1, 2001        Ref. Number:  TB003

A Day in the Life: Client Visit Checklist
Document Type: Tool         
Pub. Date: December 1, 2000        Ref. Number:  TB002

Electronic Data Systems Corporation (EDS): Foundation for a Value-Based Business Model
Document Type: Case Study         
Pub. Date: March 1, 1996        Ref. Number:  C0006

 


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