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All ITSMA Reference Management Documents     

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The Eight Critical Success Factors for Customer Engagement Programs
Document Type: Update        
Pub. Date: February 14, 2011        Ref. Number:  U0070

Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline, 2010 ITSMA and RainToday.com Lead Generation Survey
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: November 24, 2010        Ref. Number:  SV4579R

Leveraging Reference Programmes to Help Customers Choose You
Document Type: Online Briefing        
Pub. Date: November 16, 2009        Ref. Number:  OLB091110

Leading Practices in B2B Customer Engagement
Document Type: Benchmarking Study        
Pub. Date: November 5, 2009        Ref. Number:  SV4577

How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: October 26, 2009        Ref. Number:  F016

How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: October 25, 2009        Ref. Number:  F016EU

How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date:         Ref. Number:  F016US

Getting Closer to Customers: Winning Strategies for Engaging Senior Executives
Document Type: Online Briefing        
Pub. Date: October 23, 2009        Ref. Number:  OLB091013

Best Practices in Reference Management: Providing Evidence of Value Delivered
Document Type: Update         
Pub. Date: September 30, 2004        Ref. Number:  U0047

Building an Effective Client Reference Program
Document Type: Online Briefing         
Pub. Date: August 17, 2004        Ref. Number:  OLB081704

Reference Management Guide
Document Type: Tool         
Pub. Date: August 1, 2001        Ref. Number:  TB010

 


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