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| Ten Tips for Account-Based Marketing |
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Document
Type: Tool
Pub. Date: May 1, 2004 Ref. Number:
TB031 |
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| Account Based Marketing: Making An Impact |
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Document
Type: Online Briefing
Pub. Date: April 30, 2004 Ref. Number:
OLBEU043004 |
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| Building a More Effective Speaker Placement Program |
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Document
Type: Tool
Pub. Date: April 1, 2004 Ref. Number:
TB030 |
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| A Framework for Measuring and Promoting Client Satisfaction |
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Document
Type: Tool
Pub. Date: August 1, 2003 Ref. Number:
TB027 |
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| Measuring and Promoting Client Satisfaction to Improve Business Results |
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Document
Type: Update
Pub. Date: July 21, 2003 Ref. Number:
EUU003 |
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| Combining Interactive Media and Entertainment to Redefine Customer Dialogues: An Interview with Keith Ferrazzi, President and CEO, YaYa |
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Document
Type: Viewpoint
Pub. Date: December 5, 2002 Ref. Number:
V0019 |
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| Kronos Incorporated: Managing and Marketing Customer Satisfaction |
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Document
Type: Case Study
Pub. Date: August 12, 2002 Ref. Number:
CS0003 |
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| Guidelines for Client Experience Management |
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Document
Type: Tool
Pub. Date: June 1, 2002 Ref. Number:
TB021 |
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| Managing Key Clients: Guidelines for Success |
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Document
Type: Tool
Pub. Date: April 1, 2002 Ref. Number:
TB019 |
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| Reference Management Guide |
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Document
Type: Tool
Pub. Date: August 1, 2001 Ref. Number:
TB010 |
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| The Satisfaction-Loyalty Equation |
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Document
Type: Tool
Pub. Date: March 1, 2001 Ref. Number:
TB005 |
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| Tools for Listening to the Customer |
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Document
Type: Tool
Pub. Date: January 1, 2001 Ref. Number:
TB003 |
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| How Customers Define Value |
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Document
Type: Online Briefing
Pub. Date: November 21, 2000 Ref. Number:
OLB112100 |
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| Cisco Systems, Inc. Empowering Channel Partners Electronically |
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Document
Type: Case Study
Pub. Date: August 1, 2000 Ref. Number:
C0029 |
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| IT Services and Corporate Social Responsibility: Part II: Leveraging the Power of Philanthropy and Cause-Related Marketing |
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Document
Type: Update
Pub. Date: July 1, 2000 Ref. Number:
U0027 |
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| Strengthening Services Sales: A Client-Centric Approach |
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Document
Type: Update
Pub. Date: June 1, 2000 Ref. Number:
U0025 |
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| IT Services and Corporate Social Responsibility: Part I: An Industry Report Card |
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Document
Type: Update
Pub. Date: Ref. Number:
U0026 |
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| Cause Related Marketing: Leveraging the Power of Community Connection |
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Document
Type: Online Briefing
Pub. Date: May 9, 2000 Ref. Number:
OLB050900 |
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| EMC: Customer Service Marketing from Scratch |
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Document
Type: Case Study
Pub. Date: April 1, 2000 Ref. Number:
C0025 |
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| Microsoft Corporation: A Case Study in Services Strategy Alignment |
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Document
Type: Case Study
Pub. Date: March 1, 1999 Ref. Number:
C0016 |
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| Sustaining Business Success, Leonard L. Berry |
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Document
Type: Viewpoint
Pub. Date: Ref. Number:
V0009 |
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| Leveraging a Key Client Relationship Strategy, Gale S. Fitzgerald, CTG |
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Document
Type: Viewpoint
Pub. Date: August 1, 1998 Ref. Number:
V0007 |
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| Loyalty-Based Growth Strategies, Frederick Reichheld, Bain & Company |
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Document
Type: Viewpoint
Pub. Date: May 1, 1998 Ref. Number:
V0006 |
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| Maximizing Customer Loyalty: The Role of Services Marketing |
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Document
Type: Focus Report
Pub. Date: August 1, 1997 Ref. Number:
F001 |
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| IBM: Managing Customer Relationships as a Disciplined Process |
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Document
Type: Case Study
Pub. Date: July 1, 1997 Ref. Number:
C0010 |
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