ITSMA - Information Technology Services Marketing Association - HOME Marketing Insight - Business Results Order Research
Register for Events
Site Search:
InsightResearchConsultingTrainingEventsAbout UsMembers
 Online Library  |  Latest Research  |  Marketing Tools  |  Ask ITSMA  
   
        Member Library   |   Online Library Home

All ITSMA Relationship Marketing Documents     

Get Adobe AcrobatTo view PDF files in our library you need an updated version of Adobe® Acrobat® Reader®. To download the application click on the image link (to the left) and follow the steps to download and install the application for free.

   
Implementing Account-Based Marketing at Xerox
Document Type: Case Study         
Pub. Date: June 29, 2007        Ref. Number:  CS0016

A Proven Model for Implementing Account-Based Marketing
Document Type: Tool         
Pub. Date: June 28, 2007        Ref. Number:  TB035

Account-Based Marketing: Strengthening Relationships and Profitability with Key Accounts
Document Type: Update         
Pub. Date: June 13, 2007        Ref. Number:  U0054

Building Loyalty through Customer Relationship Programs
Document Type: Benchmarking Study         
Pub. Date: April 26, 2007        Ref. Number:  PN3443

Account-Based Marketing: Best Practices and Critical Success Factors
Document Type: Online Briefing         
Pub. Date: February 15, 2007        Ref. Number:  OLB070213

High-Impact Customer Councils: Executive Relationships Reshape the Way Avaya Goes to Market
Document Type: Case Study         
Pub. Date: August 1, 2006        Ref. Number:  CS0013

CXOs Are Different: Building Relationships through Councils and Community
Document Type: Online Briefing         
Pub. Date: June 21, 2006        Ref. Number:  OLB060620

CIOs Speak Their Minds on Relationships, Risk Sharing, and How Marketing Can Grab Their Attention
Document Type: Viewpoint         
Pub. Date: June 6, 2006        Ref. Number:  V0028

IKON Service Excellence: Creating a Culture to Improve the Customer Experience
Document Type: Case Study         
Pub. Date: March 13, 2006        Ref. Number:  CS0012

Relationship Growth Strategies for Key Accounts
Document Type: Online Briefing         
Pub. Date: February 16, 2006        Ref. Number:  OLB060216

The Customer Perspective: Claire Hamon, Director of Business Information Systems, Crown Prosecution Service, U.K.
Document Type: Viewpoint         
Pub. Date: September 4, 2005        Ref. Number:  v0025

Account-Based Marketing: Improve Demand, Positioning, and Profitability within Target Accounts
Document Type: Online Briefing         
Pub. Date: August 19, 2005        Ref. Number:  OLB081605

Connecting with Customers: Generating Awareness, Interest, and Confidence for Technology Services
Document Type: Focus Report         
Pub. Date: May 9, 2005        Ref. Number:  F009

Using Business Impact Tools to Communicate Value: How Avaya Revitalized Its Services Business
Document Type: Case Study         
Pub. Date: April 26, 2005        Ref. Number:  CS0011

An In-Depth Look at Account-Based Marketing: An Interview with Dr. Charles Doyle, Global Marketing and Communications Director, Accenture
Document Type: Viewpoint         
Pub. Date: February 4, 2005        Ref. Number:  V0022

Account-Based Marketing: The New Frontier
Document Type: Update         
Pub. Date: October 4, 2004        Ref. Number:  U0048

Account-Based Marketing Impact Survey
Document Type: Tool         
Pub. Date: October 1, 2004        Ref. Number:  TB033

Best Practices in Reference Management: Providing Evidence of Value Delivered
Document Type: Update         
Pub. Date: September 30, 2004        Ref. Number:  U0047

Building an Effective Client Reference Program
Document Type: Online Briefing         
Pub. Date: August 17, 2004        Ref. Number:  OLB081704

Unisys: A Value-Based Approach to Client-Centric Marketing
Document Type: Case Study         
Pub. Date: July 21, 2004        Ref. Number:  EUC004

Ten Tips for Account-Based Marketing
Document Type: Tool         
Pub. Date: May 1, 2004        Ref. Number:  TB031

Account Based Marketing: Making An Impact
Document Type: Online Briefing         
Pub. Date: April 30, 2004        Ref. Number:  OLBEU043004

Building a More Effective Speaker Placement Program
Document Type: Tool         
Pub. Date: April 1, 2004        Ref. Number:  TB030

A Framework for Measuring and Promoting Client Satisfaction
Document Type: Tool         
Pub. Date: August 1, 2003        Ref. Number:  TB027

Measuring and Promoting Client Satisfaction to Improve Business Results
Document Type: Update         
Pub. Date: July 21, 2003        Ref. Number:  EUU003

 


HOME  |  Insight  |  Research  |  Consulting  |  Training  |  Events  |  Members  |  About Us  |  Site Map   |  Site Search
Phone: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)
Feedback  |  Privacy Policy  |  © 2010 Copyright ITSMA. All Rights Reserved.