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| How to Actively Manage Word of Mouth |
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Document
Type: Update
Pub. Date: February 11, 2008 Ref. Number:
U0058 |
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| The Missing Link in Differentiation: Reputation |
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Document
Type: Update
Pub. Date: January 8, 2008 Ref. Number:
U0057 |
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| Sustainability – Substance Over Spin: An interview with Janet Blake, Head of Global CSR, BT plc |
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Document
Type: Viewpoint
Pub. Date: November 26, 2007 Ref. Number:
V0036 |
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| 2007 How Customers Choose Solution Providers |
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Document
Type: Focus Report
Pub. Date: November 2, 2007 Ref. Number:
F013 |
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| Collaboration Marketing: Creating Value through Relationships |
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Document
Type: Viewpoint
Pub. Date: July 30, 2007 Ref. Number:
V0034 |
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| Implementing Account-Based Marketing at Xerox |
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Document
Type: Case Study
Pub. Date: June 29, 2007 Ref. Number:
CS0016 |
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| A Proven Model for Implementing Account-Based Marketing |
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Document
Type: Tool
Pub. Date: June 28, 2007 Ref. Number:
TB035 |
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| Account-Based Marketing: Strengthening Relationships and Profitability with Key Accounts |
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Document
Type: Update
Pub. Date: June 13, 2007 Ref. Number:
U0054 |
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| Building Loyalty through Customer Relationship Programs |
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Document
Type: Benchmarking Study
Pub. Date: April 26, 2007 Ref. Number:
PN3443 |
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| Account-Based Marketing: Best Practices and Critical Success Factors |
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Document
Type: Online Briefing
Pub. Date: February 15, 2007 Ref. Number:
OLB070213 |
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| High-Impact Customer Councils: Executive Relationships Reshape the Way Avaya Goes to Market |
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Document
Type: Case Study
Pub. Date: August 1, 2006 Ref. Number:
CS0013 |
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| CXOs Are Different: Building Relationships through Councils and Community |
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Document
Type: Online Briefing
Pub. Date: June 21, 2006 Ref. Number:
OLB060620 |
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| CIOs Speak Their Minds on Relationships, Risk Sharing, and How Marketing Can Grab Their Attention |
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Document
Type: Viewpoint
Pub. Date: June 6, 2006 Ref. Number:
V0028 |
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| IKON Service Excellence: Creating a Culture to Improve the Customer Experience |
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Document
Type: Case Study
Pub. Date: March 13, 2006 Ref. Number:
CS0012 |
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| Relationship Growth Strategies for Key Accounts |
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Document
Type: Online Briefing
Pub. Date: February 16, 2006 Ref. Number:
OLB060216 |
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| The Customer Perspective: Claire Hamon, Director of Business Information Systems, Crown Prosecution Service, U.K. |
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Document
Type: Viewpoint
Pub. Date: September 4, 2005 Ref. Number:
v0025 |
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| Account-Based Marketing: Improve Demand, Positioning, and Profitability within Target Accounts |
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Document
Type: Online Briefing
Pub. Date: August 19, 2005 Ref. Number:
OLB081605 |
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| Connecting with Customers: Generating Awareness, Interest, and Confidence for Technology Services |
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Document
Type: Focus Report
Pub. Date: May 9, 2005 Ref. Number:
F009 |
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| Using Business Impact Tools to Communicate Value: How Avaya Revitalized Its Services Business |
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Document
Type: Case Study
Pub. Date: April 26, 2005 Ref. Number:
CS0011 |
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| An In-Depth Look at Account-Based Marketing: An Interview with Dr. Charles Doyle, Global Marketing and Communications Director, Accenture |
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Document
Type: Viewpoint
Pub. Date: February 4, 2005 Ref. Number:
V0022 |
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| Account-Based Marketing: The New Frontier |
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Document
Type: Update
Pub. Date: October 4, 2004 Ref. Number:
U0048 |
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| Account-Based Marketing Impact Survey |
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Document
Type: Tool
Pub. Date: October 1, 2004 Ref. Number:
TB033 |
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| Best Practices in Reference Management: Providing Evidence of Value Delivered |
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Document
Type: Update
Pub. Date: September 30, 2004 Ref. Number:
U0047 |
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| Building an Effective Client Reference Program |
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Document
Type: Online Briefing
Pub. Date: August 17, 2004 Ref. Number:
OLB081704 |
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| Unisys: A Value-Based Approach to Client-Centric Marketing |
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Document
Type: Case Study
Pub. Date: July 21, 2004 Ref. Number:
EUC004 |
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