All ITSMA Relationship Marketing Documents     

To view PDF files in our library you need an updated version of Adobe® Acrobat® Reader®. To download the application click on the image link (to the left) and follow the steps to download and install the application for free.
Page 2 of 4 < 1 2 3 4 >
Implementing Account-Based Marketing at Xerox
Document Type: Case Study          Pub. Date: June 29, 2007        Ref. Number:  CS0016
A Proven Model for Implementing Account-Based Marketing
Document Type: Tool          Pub. Date: June 28, 2007        Ref. Number:  TB035
Account-Based Marketing: Strengthening Relationships and Profitability with Key Accounts
Document Type: Update          Pub. Date: June 13, 2007        Ref. Number:  U0054
Building Loyalty through Customer Relationship Programs
Document Type: Benchmarking Study          Pub. Date: April 26, 2007        Ref. Number:  PN3443
Account-Based Marketing: Best Practices and Critical Success Factors
Document Type: Online Briefing          Pub. Date: February 15, 2007        Ref. Number:  OLB070213
High-Impact Customer Councils: Executive Relationships Reshape the Way Avaya Goes to Market
Document Type: Case Study          Pub. Date: August 1, 2006        Ref. Number:  CS0013
CXOs Are Different: Building Relationships through Councils and Community
Document Type: Online Briefing          Pub. Date: June 21, 2006        Ref. Number:  OLB060620
CIOs Speak Their Minds on Relationships, Risk Sharing, and How Marketing Can Grab Their Attention
Document Type: Viewpoint          Pub. Date: June 6, 2006        Ref. Number:  V0028
IKON Service Excellence: Creating a Culture to Improve the Customer Experience
Document Type: Case Study          Pub. Date: March 13, 2006        Ref. Number:  CS0012
Relationship Growth Strategies for Key Accounts
Document Type: Online Briefing          Pub. Date: February 16, 2006        Ref. Number:  OLB060216
The Customer Perspective: Claire Hamon, Director of Business Information Systems, Crown Prosecution Service, U.K.
Document Type: Viewpoint          Pub. Date: September 4, 2005        Ref. Number:  v0025
Account-Based Marketing: Improve Demand, Positioning, and Profitability within Target Accounts
Document Type: Online Briefing          Pub. Date: August 19, 2005        Ref. Number:  OLB081605
Connecting with Customers: Generating Awareness, Interest, and Confidence for Technology Services
Document Type: Focus Report          Pub. Date: May 9, 2005        Ref. Number:  F009
Using Business Impact Tools to Communicate Value: How Avaya Revitalized Its Services Business
Document Type: Case Study          Pub. Date: April 26, 2005        Ref. Number:  CS0011
An In-Depth Look at Account-Based Marketing: An Interview with Dr. Charles Doyle, Global Marketing and Communications Director, Accenture
Document Type: Viewpoint          Pub. Date: February 4, 2005        Ref. Number:  V0022
Account-Based Marketing: The New Frontier
Document Type: Update          Pub. Date: October 4, 2004        Ref. Number:  U0048
Account-Based Marketing Impact Survey
Document Type: Tool          Pub. Date: October 1, 2004        Ref. Number:  TB033
Best Practices in Reference Management: Providing Evidence of Value Delivered
Document Type: Update          Pub. Date: September 30, 2004        Ref. Number:  U0047
Building an Effective Client Reference Program
Document Type: Online Briefing          Pub. Date: August 17, 2004        Ref. Number:  OLB081704
Unisys: A Value-Based Approach to Client-Centric Marketing
Document Type: Case Study          Pub. Date: July 21, 2004        Ref. Number:  EUC004
Ten Tips for Account-Based Marketing
Document Type: Tool          Pub. Date: May 1, 2004        Ref. Number:  TB031
Account Based Marketing: Making An Impact
Document Type: Online Briefing          Pub. Date: April 30, 2004        Ref. Number:  OLBEU043004
Building a More Effective Speaker Placement Program
Document Type: Tool          Pub. Date: April 1, 2004        Ref. Number:  TB030
A Framework for Measuring and Promoting Client Satisfaction
Document Type: Tool          Pub. Date: August 1, 2003        Ref. Number:  TB027
Measuring and Promoting Client Satisfaction to Improve Business Results
Document Type: Update          Pub. Date: July 21, 2003        Ref. Number:  EUU003