Influencer Relations | IT Services Marketing Association

All ITSMA Influencer Relations Documents


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Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations
Document Type: Viewpoint Pub. Date: March 15, 2010 Ref. Number: V0050

How to Actively Manage Word of Mouth
Document Type: Update Pub. Date: February 11, 2008 Ref. Number: U0058

The Missing Link in Differentiation: Reputation
Document Type: Update Pub. Date: January 8, 2008 Ref. Number: U0057

Build Brand and Reputation Strength With 360 Degree Research and Analysis
Document Type: Update Pub. Date: November 26, 2007 Ref. Number: U0055

Online Reputation Management: Bolstering Your Brand Through Conversation and Community
Document Type: Online Briefing Pub. Date: October 16, 2007 Ref. Number: OLB071016

Managing Online Conversations: Naked Marketing in a Digital World
Document Type: Viewpoint Pub. Date: June 26, 2006 Ref. Number: V0029

Rethinking Brand and Reputation: New Priorities for Sustaining Competitive Advantage
Document Type: Online Briefing Pub. Date: March 23, 2005 Ref. Number: OLB032305

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