Customer Collaboration | IT Services Marketing Association

All ITSMA Customer Collaboration Documents


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The Eight Critical Success Factors for Customer Engagement Programs
Document Type: Update Pub. Date: February 14, 2011 Ref. Number: U0070

Leading Practices in B2B Customer Engagement
Document Type: Benchmarking Study Pub. Date: November 5, 2009 Ref. Number: SV4577

Getting Closer to Customers: Winning Strategies for Engaging Senior Executives
Document Type: Online Briefing Pub. Date: October 23, 2009 Ref. Number: OLB091013

The “Marketing” Enterprise of the Future
Document Type: Viewpoint Pub. Date: August 20, 2009 Ref. Number: V0049

High-Impact Customer Councils: Executive Relationships Reshape the Way Avaya Goes to Market
Document Type: Case Study Pub. Date: August 1, 2006 Ref. Number: CS0013

CXOs Are Different: Building Relationships through Councils and Community
Document Type: Online Briefing Pub. Date: June 21, 2006 Ref. Number: OLB060620

Hitachi Data Systems: Listening to Customers, Gaining Market Foresight
Document Type: Case Study Pub. Date: December 1, 1994 Ref. Number: C0002

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