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The Eight Critical Success Factors for Customer Engagement Programs
Document Type: Update        
Pub. Date: February 14, 2011        Ref. Number:  U0070

Leveraging Reference Programmes to Help Customers Choose You
Document Type: Online Briefing        
Pub. Date: November 16, 2009        Ref. Number:  OLB091110

Getting Closer to Customers: Winning Strategies for Engaging Senior Executives
Document Type: Online Briefing        
Pub. Date: October 23, 2009        Ref. Number:  OLB091013

The ROI of Community
Document Type: Viewpoint        
Pub. Date: October 6, 2008        Ref. Number:  V0044

The Missing Link in Differentiation: Reputation
Document Type: Update         
Pub. Date: January 8, 2008        Ref. Number:  U0057

IKON Service Excellence: Creating a Culture to Improve the Customer Experience
Document Type: Case Study         
Pub. Date: March 13, 2006        Ref. Number:  CS0012

Connecting with Customers: Generating Awareness, Interest, and Confidence for Technology Services
Document Type: Focus Report         
Pub. Date: May 9, 2005        Ref. Number:  F009

Using Business Impact Tools to Communicate Value: How Avaya Revitalized Its Services Business
Document Type: Case Study         
Pub. Date: April 26, 2005        Ref. Number:  CS0011

A Framework for Measuring and Promoting Client Satisfaction
Document Type: Tool         
Pub. Date: August 1, 2003        Ref. Number:  TB027

Measuring and Promoting Client Satisfaction to Improve Business Results
Document Type: Update         
Pub. Date: July 21, 2003        Ref. Number:  EUU003

Combining Interactive Media and Entertainment to Redefine Customer Dialogues: An Interview with Keith Ferrazzi, President and CEO, YaYa
Document Type: Viewpoint         
Pub. Date: December 5, 2002        Ref. Number:  V0019

Kronos Incorporated: Managing and Marketing Customer Satisfaction
Document Type: Case Study         
Pub. Date: August 12, 2002        Ref. Number:  CS0003

Guidelines for Client Experience Management
Document Type: Tool         
Pub. Date: June 1, 2002        Ref. Number:  TB021

Managing Key Clients: Guidelines for Success
Document Type: Tool         
Pub. Date: April 1, 2002        Ref. Number:  TB019

The Satisfaction-Loyalty Equation
Document Type: Tool         
Pub. Date: March 1, 2001        Ref. Number:  TB005

Tools for Listening to the Customer
Document Type: Tool         
Pub. Date: January 1, 2001        Ref. Number:  TB003

How Customers Define Value
Document Type: Online Briefing         
Pub. Date: November 21, 2000        Ref. Number:  OLB112100

Strengthening Services Sales: A Client-Centric Approach
Document Type: Update         
Pub. Date: June 1, 2000        Ref. Number:  U0025

EMC: Customer Service Marketing from Scratch
Document Type: Case Study         
Pub. Date: April 1, 2000        Ref. Number:  C0025

Microsoft Corporation: A Case Study in Services Strategy Alignment
Document Type: Case Study         
Pub. Date: March 1, 1999        Ref. Number:  C0016

IBM: Managing Customer Relationships as a Disciplined Process
Document Type: Case Study         
Pub. Date: July 1, 1997        Ref. Number:  C0010

General Electric Medical Systems: Establishing an Ongoing Dialogue with Customers
Document Type: Case Study         
Pub. Date: March 1, 1997        Ref. Number:  C0009

PeopleSoft Corporation: Delivering Outrageous Customer Service
Document Type: Case Study         
Pub. Date: May 1, 1996        Ref. Number:  C0007

Cisco Systems, Inc.: Leading the Way in Delivering Electronic Support Services
Document Type: Case Study         
Pub. Date: October 1, 1995        Ref. Number:  C0005

Auspex Systems, Inc.: Leveraging Corporate Commitment to Quality and Customer Satisfaction to Create New Customers
Document Type: Case Study         
Pub. Date: March 1, 1995        Ref. Number:  C0003

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