 |
 To
view PDF files in our library you need an updated version of Adobe® Acrobat® Reader®.
To download
the application click on the image link (to the left) and follow
the steps to download and install the application for free.
|
| |
|
|
 |
|
 |
| BT KAM Live: Using Automated Research to Create Better Sales Conversations |
 |
 |
 |
 |
Document
Type: Case Study
Pub. Date: May 11, 2012 Ref. Number:
CS0030 |
|
|
|
| Account Based Marketing: Four Steps to Successful Implementation and Full Adoption |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: March 22, 2012 Ref. Number:
OLB120320 |
|
|
|
| Four Stages to Full ABM Adoption |
|
|
|
|
Document
Type: Update
Pub. Date: January 3, 2012 Ref. Number:
U0074 |
|
|
|
| The Eight Critical Success Factors for Customer Engagement Programs |
|
|
|
|
Document
Type: Update
Pub. Date: February 14, 2011 Ref. Number:
U0070 |
|
|
|
| Tackling the Primary Impact Points for Sales Enablement and Productivity |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: March 23, 2010 Ref. Number:
OLB100316 |
|
|
|
| Leading Practices in B2B Customer Engagement |
|
|
 |
|
Document
Type: Benchmarking Study
Pub. Date: November 5, 2009 Ref. Number:
SV4577 |
|
|
|
| ITSMA Account-Based Marketing Benchmarking Study |
|
|
|
|
Document
Type: Benchmarking Study
Pub. Date: April 1, 2009 Ref. Number:
B019 |
|
|
|
| Generating Revenue in Tough Times: Better Thinking, Better Tactics |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: February 27, 2009 Ref. Number:
OLB090225 |
|
|
|
| Elevating the Focus on Customers: ABM at Unisys Europe |
|
|
|
|
Document
Type: Case Study
Pub. Date: June 12, 2008 Ref. Number:
CS0017 |
|
|
|
| Implementing Account-Based Marketing at Xerox |
|
|
|
|
Document
Type: Case Study
Pub. Date: June 29, 2007 Ref. Number:
CS0016 |
|
|
|
| A Proven Model for Implementing Account-Based Marketing |
|
|
|
|
Document
Type: Tool
Pub. Date: June 28, 2007 Ref. Number:
TB035 |
|
|
|
| Account-Based Marketing: Strengthening Relationships and Profitability with Key Accounts |
|
|
|
|
Document
Type: Update
Pub. Date: June 13, 2007 Ref. Number:
U0054 |
|
|
|
| Account-Based Marketing: Best Practices and Critical Success Factors |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: February 15, 2007 Ref. Number:
OLB070213 |
|
|
|
| Account-Based Marketing: Improve Demand, Positioning, and Profitability within Target Accounts |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: August 19, 2005 Ref. Number:
OLB081605 |
|
|
|
| An In-Depth Look at Account-Based Marketing: An Interview with Dr. Charles Doyle, Global Marketing and Communications Director, Accenture |
|
|
|
|
Document
Type: Viewpoint
Pub. Date: February 4, 2005 Ref. Number:
V0022 |
|
|
|
| Account-Based Marketing: The New Frontier |
|
|
|
|
Document
Type: Update
Pub. Date: October 4, 2004 Ref. Number:
U0048 |
|
|
|
| Account-Based Marketing Impact Survey |
|
|
|
|
Document
Type: Tool
Pub. Date: October 1, 2004 Ref. Number:
TB033 |
|
|
|
| Unisys: A Value-Based Approach to Client-Centric Marketing |
|
|
|
|
Document
Type: Case Study
Pub. Date: July 21, 2004 Ref. Number:
EUC004 |
|
|
|
| Ten Tips for Account-Based Marketing |
|
|
|
|
Document
Type: Tool
Pub. Date: May 1, 2004 Ref. Number:
TB031 |
|
|
|
| Account Based Marketing: Making An Impact |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: April 30, 2004 Ref. Number:
OLBEU043004 |
|
|
|
| Managing Key Clients: Guidelines for Success |
|
|
|
|
Document
Type: Tool
Pub. Date: April 1, 2002 Ref. Number:
TB019 |
|
|
|
| Leveraging a Key Client Relationship Strategy, Gale S. Fitzgerald, CTG |
|
|
|
|
Document
Type: Viewpoint
Pub. Date: August 1, 1998 Ref. Number:
V0007 |
|
|
|
