All ITSMA Relationship Marketing Documents     

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CSC’s WikonnecT: How to Build a Thriving Social Media Community
Document Type: Case Study         Pub. Date: April 30, 2010        Ref. Number:  CS0024
Tackling the Primary Impact Points for Sales Enablement and Productivity
Document Type: Online Briefing         Pub. Date: March 23, 2010        Ref. Number:  OLB100316
Leveraging Reference Programmes to Help Customers Choose You
Document Type: Online Briefing         Pub. Date: November 16, 2009        Ref. Number:  OLB091110
Leading Practices in B2B Customer Engagement
Document Type: Benchmarking Study         Pub. Date: November 5, 2009        Ref. Number:  SV4577
How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date: October 26, 2009        Ref. Number:  F016
How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date: October 25, 2009        Ref. Number:  F016EU
How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date:         Ref. Number:  F016US
Getting Closer to Customers: Winning Strategies for Engaging Senior Executives
Document Type: Online Briefing         Pub. Date: October 23, 2009        Ref. Number:  OLB091013
The “Marketing” Enterprise of the Future
Document Type: Viewpoint         Pub. Date: August 20, 2009        Ref. Number:  V0049
Marketing to the CIO’s Hot Buttons
Document Type: Online Briefing         Pub. Date: July 14, 2009        Ref. Number:  OLB090714
Survey Insights: The Impact of the Economic Downturn on Developing and Selling Solutions
Document Type: Study         Pub. Date: May 8, 2009        Ref. Number:  SV4555
ITSMA Account-Based Marketing Benchmarking Study
Document Type: Benchmarking Study         Pub. Date: April 1, 2009        Ref. Number:  B019
Generating Revenue in Tough Times: Better Thinking, Better Tactics
Document Type: Online Briefing         Pub. Date: February 27, 2009        Ref. Number:  OLB090225
The Epiphany Stage: The Missing Link in the Buying Process
Document Type: Update         Pub. Date: January 27, 2009        Ref. Number:  U0062
How Customers Choose Solution Providers, North America, 2008
Document Type: Focus Report         Pub. Date: November 11, 2008        Ref. Number:  F014
The ROI of Community
Document Type: Viewpoint         Pub. Date: October 6, 2008        Ref. Number:  V0044
What Really Matters to Decision Makers? Insight into Key Buying Criteria for Services and Solutions – North America
Document Type: Online Briefing          Pub. Date: August 12, 2008        Ref. Number:  OLB080812
Elevating the Focus on Customers: ABM at Unisys Europe
Document Type: Case Study          Pub. Date: June 12, 2008        Ref. Number:  CS0017
How to Get Started in Social Media
Document Type: Viewpoint          Pub. Date: April 30, 2008        Ref. Number:  V0040
How to Actively Manage Word of Mouth
Document Type: Update          Pub. Date: February 11, 2008        Ref. Number:  U0058
The Missing Link in Differentiation: Reputation
Document Type: Update          Pub. Date: January 8, 2008        Ref. Number:  U0057
Sustainability – Substance Over Spin: An interview with Janet Blake, Head of Global CSR, BT plc
Document Type: Viewpoint          Pub. Date: November 26, 2007        Ref. Number:  V0036
2007 How Customers Choose Solution Providers
Document Type: Focus Report          Pub. Date: November 2, 2007        Ref. Number:  F013
Collaboration Marketing: Creating Value through Relationships
Document Type: Viewpoint          Pub. Date: July 30, 2007        Ref. Number:  V0034
Implementing Account-Based Marketing at Xerox
Document Type: Case Study          Pub. Date: June 29, 2007        Ref. Number:  CS0016