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| Where’s the Beef? Creating Value Propositions That Matter |
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Document
Type: Update
Pub. Date: July 3, 2009 Ref. Number:
U0066 |
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| Four Steps to Improving Your Ability to Penetrate New Accounts |
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Document
Type: Update
Pub. Date: June 23, 2009 Ref. Number:
U0065 |
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| Survey Insights: The Impact of the Economic Downturn on Developing and Selling Solutions |
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Document
Type: Study
Pub. Date: May 8, 2009 Ref. Number:
SV4555 |
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| How to Develop a Complex Solution: HP’s Data Center Transformation |
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Document
Type: Case Study
Pub. Date: April 14, 2009 Ref. Number:
CS0020 |
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| The State of Support Services Marketing |
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Document
Type: Benchmarking Study
Pub. Date: August 22, 2007 Ref. Number:
SV3650 |
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| Support Services Marketing: Are You Future Proof? |
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Document
Type: Online Briefing
Pub. Date: August 16, 2007 Ref. Number:
OLB070814 |
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| Hewlett-Packard Services: Building Value Propositions for Target Clients |
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Document
Type: Case Study
Pub. Date: July 21, 2004 Ref. Number:
EUC003 |
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| Marketing’s New Fundamentals: 2003 Annual State of the Profession Address |
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Document
Type: Online Briefing
Pub. Date: February 4, 2003 Ref. Number:
OLB020403 |
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| Strengthening Services Sales: A Client-Centric Approach |
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Document
Type: Update
Pub. Date: June 1, 2000 Ref. Number:
U0025 |
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| Creating Added Value: The Real Art of Services Marketing |
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Document
Type: Update
Pub. Date: October 1, 1998 Ref. Number:
U0016 |
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| New Services Development: Formalizing Gut Feel |
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Document
Type: Update
Pub. Date: July 1, 1998 Ref. Number:
U0014 |
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| Value Migration in IT Services Marketing, Victor E. Millar, AT&T Solutions |
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Document
Type: Viewpoint
Pub. Date: September 1, 1997 Ref. Number:
V0004 |
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| Hewlett-Packard Company: Developing and Packaging Marketing-Friendly Services |
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Document
Type: Case Study
Pub. Date: June 1, 1995 Ref. Number:
C0004 |
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