Offer Development | IT Services Marketing Association

All ITSMA Offer Development Documents


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How to Create a Services Development Process
Document Type: Tool Pub. Date: June 30, 2010 Ref. Number: TB043

Lawson Global Support: How to Use Research to Develop Improved Offerings
Document Type: Case Study Pub. Date: October 21, 2009 Ref. Number: CS0022

Survey Insights: The Impact of the Economic Downturn on Developing and Selling Solutions
Document Type: Study Pub. Date: May 8, 2009 Ref. Number: SV4555

CSC: How to Integrate Marketing into the Portfolio Management Process
Document Type: Case Study Pub. Date: March 25, 2009 Ref. Number: CS0018

Services Business Plan Outline
Document Type: Tool Pub. Date: March 1, 2002 Ref. Number: TB018

Hewlett-Packard: Designing Collaborative Services Offerings
Document Type: Case Study Pub. Date: October 18, 2001 Ref. Number: C0033

New Services Development: Formalizing Gut Feel
Document Type: Update Pub. Date: July 1, 1998 Ref. Number: U0014

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