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| How to Create a Services Development Process |
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Document
Type: Tool
Pub. Date: June 30, 2010 Ref. Number:
TB043 |
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| Tackling the Primary Impact Points for Sales Enablement and Productivity |
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Document
Type: Online Briefing
Pub. Date: March 23, 2010 Ref. Number:
OLB100316 |
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| Lawson Global Support: How to Use Research to Develop Improved Offerings |
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Document
Type: Case Study
Pub. Date: October 21, 2009 Ref. Number:
CS0022 |
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| Where’s the Beef? Creating Value Propositions That Matter |
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Document
Type: Update
Pub. Date: July 3, 2009 Ref. Number:
U0066 |
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| Four Steps to Improving Your Ability to Penetrate New Accounts |
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Document
Type: Update
Pub. Date: June 23, 2009 Ref. Number:
U0065 |
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| Survey Insights: The Impact of the Economic Downturn on Developing and Selling Solutions |
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Document
Type: Study
Pub. Date: May 8, 2009 Ref. Number:
SV4555 |
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| How to Develop a Complex Solution: HP’s Data Center Transformation |
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Document
Type: Case Study
Pub. Date: April 14, 2009 Ref. Number:
CS0020 |
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| CSC: How to Integrate Marketing into the Portfolio Management Process |
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Document
Type: Case Study
Pub. Date: March 25, 2009 Ref. Number:
CS0018 |
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| The State of Support Services Marketing |
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Document
Type: Benchmarking Study
Pub. Date: August 22, 2007 Ref. Number:
SV3650 |
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| Support Services Marketing: Are You Future Proof? |
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Document
Type: Online Briefing
Pub. Date: August 16, 2007 Ref. Number:
OLB070814 |
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| Taking a Fresh Approach to Services Portfolio Management |
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Document
Type: Update
Pub. Date: April 19, 2006 Ref. Number:
U0051 |
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| Hewlett-Packard Services: Building Value Propositions for Target Clients |
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Document
Type: Case Study
Pub. Date: July 21, 2004 Ref. Number:
EUC003 |
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| Marketing’s New Fundamentals: 2003 Annual State of the Profession Address |
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Document
Type: Online Briefing
Pub. Date: February 4, 2003 Ref. Number:
OLB020403 |
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| Offer Rationalisation: Making Sense of an Offer Portfolio |
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Document
Type: Online Briefing
Pub. Date: March 12, 2002 Ref. Number:
OLBEU031202 |
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| Services Business Plan Outline |
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Document
Type: Tool
Pub. Date: March 1, 2002 Ref. Number:
TB018 |
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| The Extraordinary Guarantee Implementation Guide |
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Document
Type: Tool
Pub. Date: December 1, 2001 Ref. Number:
TB014 |
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| Hewlett-Packard: Designing Collaborative Services Offerings |
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Document
Type: Case Study
Pub. Date: October 18, 2001 Ref. Number:
C0033 |
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| Strengthening Services Sales: A Client-Centric Approach |
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Document
Type: Update
Pub. Date: June 1, 2000 Ref. Number:
U0025 |
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| Ernst & Young: The Evolution of a Revolutionary Idea – Ernie®: Ernst & Youngs Online Consulting Service |
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Document
Type: Case Study
Pub. Date: November 1, 1998 Ref. Number:
C0014 |
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| Creating Added Value: The Real Art of Services Marketing |
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Document
Type: Update
Pub. Date: October 1, 1998 Ref. Number:
U0016 |
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| New Services Development: Formalizing Gut Feel |
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Document
Type: Update
Pub. Date: July 1, 1998 Ref. Number:
U0014 |
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| Value Migration in IT Services Marketing, Victor E. Millar, AT&T Solutions |
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Document
Type: Viewpoint
Pub. Date: September 1, 1997 Ref. Number:
V0004 |
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| IBM: Managing Customer Relationships as a Disciplined Process |
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Document
Type: Case Study
Pub. Date: July 1, 1997 Ref. Number:
C0010 |
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| Growing the Services Business |
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Document
Type: Update
Pub. Date: February 1, 1997 Ref. Number:
U0007 |
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| Hewlett-Packard Company: Developing and Packaging Marketing-Friendly Services |
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Document
Type: Case Study
Pub. Date: June 1, 1995 Ref. Number:
C0004 |
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