 |
 To
view PDF files in our library you need an updated version of Adobe® Acrobat® Reader®.
To download
the application click on the image link (to the left) and follow
the steps to download and install the application for free.
|
|
|
|
|
 |
|
 |
| Peeling the Solutions Onion: What Really Works in Marketing and Selling Solutions |
 |
 |
 |
 |
Document
Type: Online Briefing
Pub. Date: December 14, 2004 Ref. Number:
OLB121404 |
|
|
|
| Network Services: Buyer Preferences in the Enterprise Market , 2004 Brand Tracking Study |
|
|
|
|
Document
Type: Brand Awareness Study
Abbreviated Summary Available
Pub. Date: October 30, 2004 Ref. Number:
BNE003 |
|
|
|
| Managing Partner and Channel Dynamics: An Updated Look At Best Practices |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: October 14, 2004 Ref. Number:
OLBEU101404 |
|
|
|
| Account-Based Marketing: The New Frontier |
|
|
 |
|
Document
Type: Update
Pub. Date: October 4, 2004 Ref. Number:
U0048 |
|
|
|
| Account-Based Marketing Impact Survey |
|
|
|
|
Document
Type: Tool
Pub. Date: October 1, 2004 Ref. Number:
TB033 |
|
|
|
| Best Practices in Reference Management: Providing Evidence of Value Delivered |
|
|
|
|
Document
Type: Update
Pub. Date: September 30, 2004 Ref. Number:
U0047 |
|
|
|
| Buyer Views on Outsourcing and Offshoring: Marketing Implications for ITO and BPO Providers |
|
|
|
|
Document
Type: Focus Report
Abbreviated Summary Available
Pub. Date: Ref. Number:
F008 |
|
|
|
| Voice Of The Customer: Understanding Professional Services Buying Behaviour in Europe |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: September 15, 2004 Ref. Number:
OLBEU090904 |
|
|
|
| Building an Effective Client Reference Program |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: August 17, 2004 Ref. Number:
OLB081704 |
|
|
|
| Strategy Health Check |
|
|
|
|
Document
Type: Tool
Pub. Date: August 1, 2004 Ref. Number:
TB032 |
|
|
|
| Designing Effective Thought Leadership Programs to Engage Buyers in Europe |
|
|
|
|
Document
Type: Update
Pub. Date: July 21, 2004 Ref. Number:
EUU005 |
|
|
|
| Rebalancing Push and Pull: Best Practices in Demand Generation |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: Ref. Number:
OLB072004 |
|
|
|
| Hewlett-Packard Services: Building Value Propositions for Target Clients |
|
|
|
|
Document
Type: Case Study
Pub. Date: Ref. Number:
EUC003 |
|
|
|
| Unisys: A Value-Based Approach to Client-Centric Marketing |
|
|
|
|
Document
Type: Case Study
Pub. Date: Ref. Number:
EUC004 |
|
|
|
| Competing for Position in Professional Services and Solutions: 2004 Brand Tracking Study |
|
|
|
|
Document
Type: Brand Awareness Study
Pub. Date: June 14, 2004 Ref. Number:
BPS005 |
|
|
|
| Realigning Marketing and Strategy |
|
|
|
|
Document
Type: Update
Pub. Date: May 26, 2004 Ref. Number:
U0046 |
|
|
|
| Marketing’s Role in Strategy, Planning, and Intelligence |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: Ref. Number:
OLB052504 |
|
|
|
| Services Marketing Ignites a Change in Worldwide Sales Strategy: Ciscos Value Selling Initiative’ |
|
|
|
|
Document
Type: Case Study
Pub. Date: May 24, 2004 Ref. Number:
CS0009 |
|
|
|
| Preferences and Priorities for Storage Services: 2004 Brand Tracking Study |
|
|
|
|
Document
Type: Brand Awareness Study
Pub. Date: May 3, 2004 Ref. Number:
BST002 |
|
|
|
| Ten Tips for Account-Based Marketing |
|
|
|
|
Document
Type: Tool
Pub. Date: May 1, 2004 Ref. Number:
TB031 |
|
|
|
| Account Based Marketing: Making An Impact |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: April 30, 2004 Ref. Number:
OLBEU043004 |
|
|
|
| The New Buyer Reality: Implications for Sales and Marketing |
|
|
|
|
Document
Type: Update
Pub. Date: April 5, 2004 Ref. Number:
U0045 |
|
|
|
| Telecom Turnaround: Positioning Services in the Service Provider Market |
|
|
|
|
Document
Type: Brand Awareness Study
Pub. Date: April 4, 2004 Ref. Number:
BNW003 |
|
|
|
| Building a More Effective Speaker Placement Program |
|
|
|
|
Document
Type: Tool
Pub. Date: April 1, 2004 Ref. Number:
TB030 |
|
|
|
| Services Marketing Budgets and Benchmarks: 2004 Budget Allocations and Trends |
|
|
|
|
Document
Type: Benchmarking Study
Abbreviated Summary Available
Pub. Date: March 29, 2004 Ref. Number:
B014 |
|
|
|
