Ask ITSMA: How Can We Stop Random Acts of Executive Engagement?
B2B firms have invested heavily in programs to engage and build relationships with C-suite decision makers in recent years.
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B2B firms have invested heavily in programs to engage and build relationships with C-suite decision makers in recent years.
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The 2021 State of the Profession briefing provided a critical look at the impact of the pandemic and marketing trends and priorities for 2021.
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How to become a trusted advisor to clients? Julie Schwartz, Senior Vice President, Research and Thought Leadership outlines 3 keys for marketers focused on building more strategic and trusted relationships.
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A conversation with Mark Larwood of O2, about how his team is strengthening relationships with key customers through an innovative executive engagement program.
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Momentum ITSMA and the ABM Leadership Alliance have partnered for the fourth annual ABM benchmark study, "Rethinking ABM for the Next Opportunity," with key findings recently announced.
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The onslaught of COVID changed almost all of our practices on a dime in March and the lessons learned over the next few months were hard won...
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Julie Schwartz shares secrets to voice of the client success and answers the question: if clients are happy, why aren’t we more successful?
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In our new Ask Momentum ITSMA series, Momentum ITSMA's Vincent Rousselet, answers the question of how to refocus on brand-building after your attention has been averted for a while.
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Katharyn White, SVP & CMO at T-Systems, shares how her team quickly shifted an executive advisory board into an advisory network.
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Almost everything has changed since the pandemic in 2020, and marketing will never be the same. Data from this study will help you to determine if you are keeping up and are placing the right bets...
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A recent conversation with Adobe sheds light on how their Executive Engagement and Account-Based Marketing programs complement each other.
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Momentum ITSMA's Robert Hollier shares his thoughts on how consistency beats intensity in B2B marketing, based on the latest wave of our Customer Buying Index™.
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As we head towards a new year and start to plan our thought leadership programs for 2021, we have been taking a temperature check of the subjects most under discussion by C-level executives.
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