Using Thought Leadership to Engage the C-Suite
Momentum ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.
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Momentum ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.
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Planning to work with a strategic alliance partner to develop an ABM plan for one of your key accounts? Consider these things before you get started...
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Generally B2B marketing organizations are taking one of three paths to marketing transformation: random acts, methodical and steady, or big bang.
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Transforming your marketing to survive and thrive in the digital future demands a fundamental reimagining of how marketing engages and adds value to a business.
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Frank explains why he is convinced that artificial intelligence is set to power a new industrial revolution. Don’t be afraid, he urges marketers.
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The New Work of Marketing initiative is changing the way IBM’s marketers work. Success is based on understanding the buyers’ role, challenges, and behavior.
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This multinational buyer behavior study is an excellent starting point for uncovering answers for personalizing the customer experience.
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Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...
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We're launching the 2018 Marketing Excellence Awards program today! This program honors standout performance in seven strategic and critical aspects of B2B marketing.
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Momentum ITSMA rolled out the new 4 P's of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the 4 P's are more necessary now than ever...
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Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.
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