How should marketing balance its traditional tactical roles with new strategic responsibilities? The golden opportunity is for marketing to step up, influence others, and drive change.
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Modern marketers certainly have more technology at their disposal, but does this mean we are better able to use marketing metrics to improve performance and prove market’s impact on the business?
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You want to start a conversation and build a relationship with an executive based on the value you know you can offer, not just sell your product or solution.
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We asked marketers what impact personalization has on business metrics: Personalization has the strongest impact on client engagement and relationships.
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The Maturity Model for Marketing Transformation, developed so marketing leaders can determine where they are on the journey to organizational transformation.
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A graduate of ITSMA’s Account-Based marketing certification program, Kathryn explains the impact that participating in the program has had on her career.
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Marketing gets busy building the digital infrastructure. 63% of respondents in our study are increasing digital marketing budgets for this financial year.
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Momentum ITSMA’s How Executives Engage research with buyers shows that personalization is most effective when solution providers communicate their understanding of the buyer’s business issues.
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There is still a gap between marketing’s view of the value it brings to the business and the perceived view of senior management of that value.
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In our State of the Marketing Profession study we ask about marketing priorities. The tracking provides fascinating insights into how the function is changing and this year’s is no less revealing...
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Once upon a time B2B marketing was considered the poor relation compared to sales. Fast-forward to today, and we see responsibilities and influence growing.
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As we stand on the threshold of the New Year, here are some lessons from the seven categories of winners of ITSMA’s 2018 Marketing Excellence Awards.
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This year’s Marketing Vision Conference was one of our highest rated conferences, designed to help marketing leaders guide their organizations through the transformation.
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