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| BT KAM Live: Using Automated Research to Create Better Sales Conversations |
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Document
Type: Case Study
Pub. Date: May 11, 2012 Ref. Number:
CS0030 |
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| The Five Stages of Solutions Maturity |
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Document
Type: Update
Pub. Date: April 25, 2012 Ref. Number:
U0075 |
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| Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: April 9, 2012 Ref. Number:
F021 |
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| Account Based Marketing: Four Steps to Successful Implementation and Full Adoption |
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Document
Type: Online Briefing
Pub. Date: March 22, 2012 Ref. Number:
OLB120320 |
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| A Tale of Two Buyers: Marketing to the B2B Social Buyer and the Traditional Buyer |
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Document
Type: Update
Pub. Date: February 16, 2012 Ref. Number:
U0076 |
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| ITSMA’s 2012 State of the Marketing Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 27, 2012 Ref. Number:
OLB120125 |
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| IBM’s Institute for Business Value: How to Convert Thought Leadership Research Into Revenue |
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Document
Type: Case Study
Pub. Date: January 16, 2012 Ref. Number:
CS0029 |
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| Four Stages to Full ABM Adoption |
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Document
Type: Update
Pub. Date: January 3, 2012 Ref. Number:
U0074 |
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| How to Successfully Navigate the Four Stages of Lead Management Maturity |
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Document
Type: Online Briefing
Pub. Date: December 2, 2011 Ref. Number:
OLB111201 |
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| The Rise of the B2B Social Buyer: Results from the ITSMA How Buyers Consume Information Survey, 2011 |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: November 29, 2011 Ref. Number:
F020 |
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| How Buyers Consume Information: The Rise of the B2B Social Buyer |
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Document
Type: Online Briefing
Pub. Date: November 16, 2011 Ref. Number:
OLB111115 |
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| Cisco: How to Train Partners in the Complex Solutions Sale |
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Document
Type: Case Study
Pub. Date: September 6, 2011 Ref. Number:
CS0028 |
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| The Five Essential Practices of the Data-Savvy Organization |
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Document
Type: Update
Pub. Date: August 11, 2011 Ref. Number:
U0073 |
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| How to Create a Predictive Lead Management Process |
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Document
Type: Update
Pub. Date: July 21, 2011 Ref. Number:
U0072 |
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| Fulfilling the Promise of Integrated Marketing with Social Media |
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Document
Type: Online Briefing
Pub. Date: July 7, 2011 Ref. Number:
OLB110627 |
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| Fulfilling the Promise of Integrated Marketing with Social Media |
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Document
Type: Online Briefing
Pub. Date: Ref. Number:
OLB110628 |
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| How Business Themes Help Drive Revenue |
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Document
Type: Update
Pub. Date: July 5, 2011 Ref. Number:
U0071 |
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| Marketing Metrics to Business Metrics: Taking the Leap |
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Document
Type: Online Briefing
Pub. Date: May 19, 2011 Ref. Number:
OLB110517 |
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| Do You Need a Chief Marketing Technologist? |
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Document
Type: Viewpoint
Pub. Date: April 5, 2011 Ref. Number:
V0052 |
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| Lead Generation High Performers: Lessons from the Best |
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Document
Type: Online Briefing
Pub. Date: Ref. Number:
OLB110322 |
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| The Analytics Checklist |
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Document
Type: Tool
Pub. Date: February 24, 2011 Ref. Number:
TB045 |
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| The Eight Critical Success Factors for Customer Engagement Programs |
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Document
Type: Update
Pub. Date: February 14, 2011 Ref. Number:
U0070 |
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| ITSMA’s Integrated B2B Social Media Marketing Framework |
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Document
Type: Tool
Pub. Date: February 2, 2011 Ref. Number:
TB044 |
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| ITSMA’s 2011 State of the Marketing Profession Address: Improving Relevancy and Increasing Intimacy |
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Document
Type: Online Briefing
Pub. Date: January 27, 2011 Ref. Number:
OLB110125 |
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| How Customers Choose Solution Providers, 2010: The New Buyer Paradox |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: January 6, 2011 Ref. Number:
F018 |
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