Marketing Strategy and Planning | IT Services Marketing Association

All ITSMA Marketing Strategy and Planning Documents


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Cambridge Technology Partners: An Unconventional Marketing Model
Document Type: Case Study Pub. Date: October 1, 1998 Ref. Number: C0013

Creating Added Value: The Real Art of Services Marketing
Document Type: Update Pub. Date: Ref. Number: U0016

Services Marketing as a Driver of Corporate Strategy, John. R. Harris, EDS Corporation
Document Type: Viewpoint Pub. Date: February 1, 1997 Ref. Number: V0003

Growing the Services Business
Document Type: Update Pub. Date: Ref. Number: U0007

Computer Horizons Corporation: Redefining the Service Opportunity
Document Type: Case Study Pub. Date: July 1, 1996 Ref. Number: C0008

PeopleSoft Corporation: Delivering Outrageous Customer Service
Document Type: Case Study Pub. Date: May 1, 1996 Ref. Number: C0007

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