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| Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline, 2010 ITSMA and RainToday.com Lead Generation Survey |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: November 24, 2010 Ref. Number:
SV4579R |
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| Xerox Global Services’ Competipedia: Using Social Media to Enable the Sales Force |
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Document
Type: Case Study
Pub. Date: April 1, 2010 Ref. Number:
CS0023 |
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| Tackling the Primary Impact Points for Sales Enablement and Productivity |
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Document
Type: Online Briefing
Pub. Date: March 23, 2010 Ref. Number:
OLB100316 |
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| Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations |
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Document
Type: Viewpoint
Pub. Date: March 15, 2010 Ref. Number:
V0050 |
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| How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: October 26, 2009 Ref. Number:
F016 |
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| How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: October 25, 2009 Ref. Number:
F016EU |
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| How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: Ref. Number:
F016US |
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| Fujitsu Services: How to Use Segmentation to Prioritise Sales Opportunities |
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Document
Type: Case Study
Pub. Date: July 24, 2009 Ref. Number:
CS0021 |
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| Marketing to the CIO’s Hot Buttons |
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Document
Type: Online Briefing
Pub. Date: July 14, 2009 Ref. Number:
OLB090714 |
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| Use Analytics to Predict the Future |
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Document
Type: Viewpoint
Pub. Date: July 7, 2009 Ref. Number:
V0047 |
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| ITSMA’s 2009 State of the Marketing Profession Address: Making the Right Choices in Uncertain Times |
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Document
Type: Online Briefing
Pub. Date: January 30, 2009 Ref. Number:
OLB090122 |
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| What You Need to Know About Marketing Analytics |
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Document
Type: Online Briefing
Pub. Date: December 22, 2008 Ref. Number:
OLB081216 |
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| The First Task of a New Marketing Leader: Assess the Business and the Market |
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Document
Type: Tool
Pub. Date: July 10, 2008 Ref. Number:
TB039 |
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| Collateral Damage: Why B2B Marketers Need to Stop Writing Brochures and Get Customers Talking—An Interview with Larry Weber |
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Document
Type: Viewpoint
Pub. Date: March 4, 2008 Ref. Number:
V0038 |
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| Winning Beyond the Enterprise: Best Practices in Marketing to Small and Medium Business |
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Document
Type: Online Briefing
Pub. Date: December 11, 2007 Ref. Number:
OLB071211 |
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| Demonstrating the Value of Solutions: Three Steps to a Compelling Case |
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Document
Type: Online Briefing
Pub. Date: April 11, 2007 Ref. Number:
OLB070410 |
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| Achieving Growth Through Innovation: Marketing’s Leadership Role |
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Document
Type: Viewpoint
Pub. Date: March 13, 2007 Ref. Number:
V0033 |
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| Best Practices in Customer Segmentation |
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Document
Type: Online Briefing
Pub. Date: May 20, 2003 Ref. Number:
OLB052003 |
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| Effective Market Segmentation: The Key to Competing in a Maturing Market |
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Document
Type: Viewpoint
Pub. Date: February 12, 2003 Ref. Number:
EUV001 |
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| From Infoglut to Intelligence: Structuring Research for Business Results |
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Document
Type: Online Briefing
Pub. Date: May 14, 2002 Ref. Number:
OLB050902 |
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| The Customer Pyramid |
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Document
Type: Tool
Pub. Date: June 1, 2001 Ref. Number:
TB008 |
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| Using the Power of Customer Segmentation in Service Marketing |
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Document
Type: Update
Pub. Date: September 1, 1999 Ref. Number:
U0021 |
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| Identifying Profitable Customers, Valarie Zeithaml |
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Document
Type: Viewpoint
Pub. Date: August 1, 1999 Ref. Number:
V0010 |
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| Right Growth |
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Document
Type: Update
Pub. Date: February 1, 1999 Ref. Number:
U0019 |
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