Competitive Analysis | IT Services Marketing Association

All ITSMA Competitive Analysis Documents


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Xerox Global Services’ Competipedia: Using Social Media to Enable the Sales Force
Document Type: Case Study Pub. Date: April 1, 2010 Ref. Number: CS0023

Lawson Global Support: How to Use Research to Develop Improved Offerings
Document Type: Case Study Pub. Date: October 21, 2009 Ref. Number: CS0022

The First Task of a New Marketing Leader: Assess the Business and the Market
Document Type: Tool Pub. Date: July 10, 2008 Ref. Number: TB039

Six Steps to Building a Competitive Intelligence Database
Document Type: Tool Pub. Date: May 1, 2003 Ref. Number: TB024

BVI’s Competitor Profile Template
Document Type: Tool Pub. Date: May 1, 2002 Ref. Number: TB020

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