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All ITSMA Buyer Research Documents     

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BT KAM Live: Using Automated Research to Create Better Sales Conversations
Document Type: Case Study        
Pub. Date: May 11, 2012        Ref. Number:  CS0030

A Tale of Two Buyers: Marketing to the B2B Social Buyer and the Traditional Buyer
Document Type: Update        
Pub. Date: February 16, 2012        Ref. Number:  U0076

Professional Services and Solutions, 2011 Brand Tracking Study
Document Type: Study        Abbreviated Summary Available
Pub. Date: January 25, 2012        Ref. Number:  BPS011

The Rise of the B2B Social Buyer: Results from the ITSMA How Buyers Consume Information Survey, 2011
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: November 29, 2011        Ref. Number:  F020

How Customers Choose Solution Providers, 2010: The New Buyer Paradox
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: January 6, 2011        Ref. Number:  F018

Professional Services and Solutions, 2010 Brand Tracking Study
Document Type: Study        Abbreviated Summary Available
Pub. Date: December 2, 2010        Ref. Number:  BPS010

How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: October 26, 2009        Ref. Number:  F016

How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: October 25, 2009        Ref. Number:  F016EU

How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date:         Ref. Number:  F016US

Lawson Global Support: How to Use Research to Develop Improved Offerings
Document Type: Case Study        
Pub. Date: October 21, 2009        Ref. Number:  CS0022

Understanding Changing Buyer Behavior: Marketing Programs and Tactics that Work Today
Document Type: Online Briefing        
Pub. Date: September 23, 2009        Ref. Number:  OLB090917

Build Brand and Reputation Strength With 360 Degree Research and Analysis
Document Type: Update         
Pub. Date: November 26, 2007        Ref. Number:  U0055

Making the Case for Marketing: Communicating with Senior Management
Document Type: Online Briefing         
Pub. Date: December 13, 2006        Ref. Number:  OLB061212

Key Trends in Software Maintenance and Support: Listening to the Voice of Your Customer
Document Type: Focus Report         
Pub. Date: July 11, 2006        Ref. Number:  F011

Voice Of The Customer: Understanding Professional Services Buying Behaviour in Europe
Document Type: Online Briefing         
Pub. Date: September 15, 2004        Ref. Number:  OLBEU090904

 


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