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| ITSMA’s Top Ten B2B Marketing Ideas of 2011 |
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Document
Type: Summary Complimentary Version
Pub. Date: January 26, 2012 Ref. Number:
11TOP10 |
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| Professional Services and Solutions, 2011 Brand Tracking Study |
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Document
Type: Study Abbreviated Summary Available
Pub. Date: January 25, 2012 Ref. Number:
BPS011 |
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| How Buyers Consume Information: The Rise of the B2B Social Buyer |
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Document
Type: Online Briefing
Pub. Date: November 16, 2011 Ref. Number:
OLB111115 |
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| How Business Themes Help Drive Revenue |
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Document
Type: Update
Pub. Date: July 5, 2011 Ref. Number:
U0071 |
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| Professional Services and Solutions, 2010 Brand Tracking Study |
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Document
Type: Study Abbreviated Summary Available
Pub. Date: December 2, 2010 Ref. Number:
BPS010 |
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| Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations |
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Document
Type: Viewpoint
Pub. Date: March 15, 2010 Ref. Number:
V0050 |
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| Leveraging Reference Programmes to Help Customers Choose You |
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Document
Type: Online Briefing
Pub. Date: November 16, 2009 Ref. Number:
OLB091110 |
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| The “Marketing” Enterprise of the Future |
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Document
Type: Viewpoint
Pub. Date: August 20, 2009 Ref. Number:
V0049 |
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| Web 2.0 Gets Strategic Executive Summary |
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Document
Type: Study
Pub. Date: July 9, 2009 Ref. Number:
SV4574E |
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| Web 2.0 Gets Strategic |
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Document
Type: Study
Pub. Date: June 5, 2009 Ref. Number:
SV4574 |
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| IT Professional Services and Solutions, 2008 Brand Tracking Study |
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Document
Type: Study Abbreviated Summary Available
Pub. Date: January 28, 2009 Ref. Number:
BPS009 |
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| The Missing Link in Differentiation: Reputation |
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Document
Type: Update
Pub. Date: January 8, 2008 Ref. Number:
U0057 |
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| Build Brand and Reputation Strength With 360 Degree Research and Analysis |
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Document
Type: Update
Pub. Date: November 26, 2007 Ref. Number:
U0055 |
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| Online Reputation Management: Bolstering Your Brand Through Conversation and Community |
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Document
Type: Online Briefing
Pub. Date: October 16, 2007 Ref. Number:
OLB071016 |
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| Professional Services and Solutions: The Sourcing Conundrum |
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Document
Type: Brand Awareness Study
Pub. Date: October 15, 2007 Ref. Number:
BPS008 |
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| ITSMA Brand Equity Index |
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Document
Type: Tool
Pub. Date: July 2, 2007 Ref. Number:
TB036 |
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| Achieving Growth Through Innovation: Marketing’s Leadership Role |
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Document
Type: Viewpoint
Pub. Date: March 13, 2007 Ref. Number:
V0033 |
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| Fujitsu Services: A Comprehensive Programme for Reputation and Differentiation Management |
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Document
Type: Case Study
Pub. Date: October 30, 2006 Ref. Number:
CS0014 |
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| Professional Services and Solutions Leaders and Contenders: 2006 Brand Tracking Study |
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Document
Type: Brand Awareness Study
Pub. Date: September 7, 2006 Ref. Number:
BPS007 |
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| Meeting the Differentiation Challenge: Competitive Positioning in a Converging World |
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Document
Type: Online Briefing
Pub. Date: July 31, 2006 Ref. Number:
OLB060727 |
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| Enhancing Customer Value from Business Intelligence/Analytics Applications and Services |
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Document
Type: Brand Awareness Study
Pub. Date: October 5, 2005 Ref. Number:
BSS001B |
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| Enhancing Customer Value from Human Capital Management Applications and Services |
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Document
Type: Brand Awareness Study
Pub. Date: Ref. Number:
BSS001H |
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| The Quest for Market Differentiation: Professional Services and Solutions |
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Document
Type: Brand Awareness Study
Pub. Date: September 18, 2005 Ref. Number:
BPS006 |
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| Enhancing Customer Value from Enterprise Software Applications and Services |
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Document
Type: Brand Awareness Study
Pub. Date: July 19, 2005 Ref. Number:
BSS001 |
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| Rethinking Brand and Reputation: New Priorities for Sustaining Competitive Advantage |
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Document
Type: Online Briefing
Pub. Date: March 23, 2005 Ref. Number:
OLB032305 |
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